Gear

Gear

Seirus Wins Legal Battle

After years of litigation, Seirus was handed a final victory in a patent battle with Columbia Sportswear over the glove-maker’s HeatWave lining. What began as an allegation of patent infringement from Columbia over its Omni-Heat lining in 2013 grew
Gear

The Outdoor Reconomy Revolution is Here

At a trade show that’s supposed to celebrate the new, the hottest marketing trend this past January was the old. The industry’s “Reconomy” Bingo card is packed: Reuse. Recycle. Repair. Rent. Reclaim. Repurpose. Recraft. Renewal. Resale. Recir
Gear

What’s Selling Now

When Swiftwick’s chief marketing officer Joanna Mariani recently tried buying her 5-year-old daughter a new bike to replace the one she’d outgrown, the stores were completely sold out. Over the past few weeks, sales of bikes and cycling gear—al