The Daily and data research firm Circana are launching a new quarterly series that examines top-selling products in key outdoor industry categories.
Today, we are focusing on technical packs, trail running shoes, and camp cots.
This data from Circana’s Retail Tracking Service covers the U.S. specialty and sport specialty e-commerce channels combined for the 12 months ended May 2024.
Interestingly, in each category, one brand has multiple top-selling products. Also interesting: the success HOKA has achieved in trail running shoes after starting as a more traditional running brand.
Top 3 Selling Technical Packs
Gregory’s Baltoro 65L Multiday Pack is the No. 2 selling technical pack in the U.S. outdoor specialty market. Photo courtesy of Gregory.
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Osprey Hikelite 18
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Gregory Baltoro 65L Multiday Pack
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Osprey Atmos 65 Pack
Top 3 Selling Trail Running Shoes
The king of the trail: HOKA’s Speedgoat 5. Photo courtesy of HOKA.
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HOKA Speedgoat 5
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HOKA Challenger ATR 7
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Altra Lone Peak 7
Top 3 Selling Camp Cots
No. 1 in camp cots: the Helinox Lite Cot. Photo courtesy of Helinox.
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Helinox Lite Cot
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Helinox Cot One Covertible
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Big Agnes Goosenest Inflatable Cot
To learn more about other top sellers in the outdoor industry, contact Julia Day, business development director at Circana.
