Behind The Masks

In January, Ocean Reef started seeing a significant increase in demand for its gas masks. “Unfortunately, out of prior experience with Gulf Wars, 9/11, and Arab Spring, we knew that meant something bad either has happened or is bound to happen,”

Groom the Groms

Skiing parents want nothing more than to pass the love of carving sweet powder turns on to their kiddos. Having the right gear stocked in your stores will make for an easy sell, happy parents, and most importantly happy groms. Here are five great pro

The State of Cycling

A number of years ago I ran some focus groups for a major cycling manufacturer, and we asked the respondents about their earliest memories of cycling. The differences in their responses aligned with the kind of cyclists they had grown into as adults.

SURVEY: Are Millennials Killing the Technical Jacket?

Remember the bumper sticker “Whoever dies with the most toys wins”? If you don’t, you are probably under 40. Millennials, the largest US generation ever, are poised to shape the economy. How are their shifting priorities driving the outdoor rec

A New Mantra: Völkl Rethinks an Old Favorite

It’s tough for a ski to make through the very end of the line in the Völkl factory in Straubing, Bavaria. At one of the biggest operations in Europe, ski after ski goes through the type of strict, sharp line you would expect from German manufactur

Best and Brightest

Innovation Awards, the second one ever held, with the winners announced the night of Day 2 at Outdoor + Snow Show 2020 during a raucous awards celebration in the 4 Seasons Ballroom. “We only handed out 15 awards so it was super competitive,” says