Eureka was founded in 1895 as Eureka Tent & Awning Company in Binghamton, New York. Johnson acquired the business in 1973.
Its product line includes camping tents, expeditionary tents, military tents, as well as camping furniture, cooking equipment, sleeping bags, pads, and more.
The product lines will be available for sale through the end of 2024 as it winds down operations and plans on fulfilling all customer requirements.
“After careful and thoughtful consideration, we have decided to increase our focus on the opportunities in the Jetboil franchise and our strong position in the cooking segment,” said Helen Johnson-Leipold, chairman and chief executive officer of Johnson Outdoors, in a release. “This was a very tough decision, but the right decision to make for the good of the company and its long-term success.”
David Johnson, chief financial officer for Johnson Outdoors, said the company expects this move to negatively impact sales by less than 1% for fiscal 2024. The company expects to take a charge of approximately $4 million in fiscal year 2023 related to this decision.
In August, Johnson Outdoors reported net sales in the third quarter of 2023 declined 8% to $187 million compared to the prior-year quarter.
Camping revenue declined 50% or $11.8 million, in the quarter. Almost $5 million of that was because the company sold its military and commercial tents product lines in the second quarter, and the company attributed the remaining revenue drop on high retail inventories and a decline in consumer spending.
Along with Jetboil, Johnson Outdoors manufactures paddleboards, kayaks and canoes, fishing and diving products, and more.