Outdoor apparel and gear brand Mountain Hardwear posted sales of $29.5 million for the quarter ended Dec. 31, down 12% in constant currency compared to the same period last year.
“The decline in the quarter was driven by lower fall 2023 wholesale shipments, partially offset by direct-to-consumer growth despite a challenging sales environment,” said Columbia Sportswear CEO Tim Boyle on a conference call with investors.
Boyle added that he’s “confident” in Mountain Hardwear’s product line and said its brand positioning is “on track.”
For the full year of 2023, the brand tallied sales of $102.6 million, down 6% in constant currency compared to 2022.
In 2024, Boyle sees an opportunity to “further elevate” Mountain Hardwear’s presentation in e-commerce and with strategic wholesale partners.
Columbia is forecasting Mountain Hardwear’s net sales will increase in the mid-single digits in 2024.
Last fall, Troy Sicotte, president of Mountain Hardwear, and Matt Burbach, global vice president of marketing, explained to The Daily how the company poured the extra revenue it generated during the COVID-19 pandemic back into rebranding, creating a new marketing campaign that positions it as a premium, youthful outdoor brand.
Read our report on parent company Columbia Sportswear’s earnings here: Columbia Sportswear Announces Layoffs Due to Market Challenges