REI Co-op has rolled out a new collection focused on what the company is calling more approachable design, including gender-free sleeping bags, backpacks, trekking poles and apparel.
The products are in a more “affordable” range than other high-end gear and equipment, according to the company.
The Trailmade collection will also offer more inclusive sizing.
“We’ve created a line that’s intended to fit more bodies and lifestyles, and help people feel more comfortable outside, without compromising durability and performance,” Amy Marks, REI Co-op product designer, said in a news release.
The products will be available exclusively for REI members through May 1. Then sales open to the broader public.
- The REI Co-op Trailmade 20 Sleeping Bag is gender-free, rated at 20 degrees and costs $99.95.
- The company’s Trailmade 60-Liter Pack has an adjustable torso that can fit both men and women.
- The Trailmade apparel line includes fleece layers and rainproof shells as well as hiking pants and shorts that are available in sizes for both men and women.
The collection was designed and guided by insights from members of REI’s inclusion advisory panel of BIPOC, LGBTQ+, body positive and adaptive communities in collaboration with Unlikely Hikers, Latino Outdoors, 52 Hike Challenge, The Venture Out Project, and Fresh Tracks at the Aspen Institute.
The panel added feedback “to inspire designs that were familiar, approachable to more people, and reduced common feelings of intimidation that frequently come with getting started outside.”
“For too long, we’ve had to make outdoor gear work for us that wasn’t made with our unique access needs—be they fit, function or financial—in mind,” said Jenny Bruso, founder of Unlikely Hikers, in a release.