News
Brands and Retailers
From Rihanna to Trail Running, Salomon Works to Balance Performance and Fashion
The legacy outdoor brand has become a footwear darling of the fashion set. We talk to VP of Footwear and Gear Scott Betty about how Salomon is working to take advantage of that while remaining authentic in the outdoor market.
News
Brands and Retailers
Give This a Spin
Turntables & Trails offers a curated collection of pre-owned hiking gear and vintage audio components.
News
Brands and Retailers
Tariff Turmoil
The biggest headache outdoor brands face with the reality of the “Tariff War” between China and the United States is that it’s hard to know what tariffs and policies will become reality.
News
Brands and Retailers
The Backcountry Saga
The debate ‘Is this legal?’ versus ‘How does this play?’ is an important conversation to have between legal and marketing/PR.
News
Brands and Retailers
You Can Help
Hurricane Dorian devastated the Bahamas. Alison Hill, managing director of LifeStraw tells us what her brand is doing to help in the ongoing disaster and how other outdoor brands can join in the relief effort.
News
Brands and Retailers
Prime Location
It won’t surprise anyone reading this magazine to learn that retail, at least traditional brick-and-mortar retail, is in a bad way. Earlier this year, The Atlantic pointed out that “There have been nine retail bankruptcies in 2017—as many as al
News
Brands and Retailers
Winning the Newsletter Game
Follow these five steps to engage your customers on that dreaded e-blast.