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Q

Photo courtesy of Prana.
News:
Brands and Retailers
April 28, 2023

Prana Searching for New President

Owner Columbia Sportswear Co. announced the active lifestyle brand is looking for a new president as Prana looks to reposition the brand to grow.

By Tiffany Montgomery
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[photo-by]
Photo courtesy of Prana.
News:
Brands and Retailers
April 28, 2023

Prana Searching for New President

Owner Columbia Sportswear Co. announced the active lifestyle brand is looking for a new president as Prana looks to reposition the brand to grow.

By Tiffany Montgomery
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Prana, the active lifestyle apparel brand owned by Columbia Sportswear Co., is searching for a new president, Columbia executives announced on an earnings call Thursday.

The company had been led by Monica Mirro since 2021. Columbia SVP of Emerging Brands Craig Zanon will fill in as interim president as the company looks to fill the position.

CraigZanon Columbia

Craig Zanon, interim Prana president. Photo courtesy of Columbia Sportswear Co.

For the quarter ended March 31, Prana revenues totaled $32 million, a 1% decline in constant currency. Wholesale sales fell during the quarter, while DTC sales increased.

To celebrate the brand’s 30th anniversary, Prana designers created a collection based on archived styles called Prana Originals, which has performed well.

For the full year, Prana revenues are expected to decline, Columbia said.

“The Prana team is focused on repositioning the brand to energize growth,” Columbia CEO Tim Boyle said on the earnings call.

In fiscal 2022, Prana revenue increased 1% to $143.1 million.

Tiffany Montgomery can be reached at tiffany@shop-eat-surf.com.

Related stories:

Columbia Sportwear Q1 Revenue Rises 10%

Sorel Posts Q1 Sales Decline

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