Prana, the active lifestyle apparel brand owned by Columbia Sportswear Co., is searching for a new president, Columbia executives announced on an earnings call Thursday.
The company had been led by Monica Mirro since 2021. Columbia SVP of Emerging Brands Craig Zanon will fill in as interim president as the company looks to fill the position.
For the quarter ended March 31, Prana revenues totaled $32 million, a 1% decline in constant currency. Wholesale sales fell during the quarter, while DTC sales increased.
To celebrate the brand’s 30th anniversary, Prana designers created a collection based on archived styles called Prana Originals, which has performed well.
For the full year, Prana revenues are expected to decline, Columbia said.
“The Prana team is focused on repositioning the brand to energize growth,” Columbia CEO Tim Boyle said on the earnings call.
In fiscal 2022, Prana revenue increased 1% to $143.1 million.
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