International insole company Superfeet has hired Trip Randall to lead the company as its new CEO.

The Pacific Northwest-based company brought in Randall to drive growth and innovation, among other initiatives.

“A common thread for me with companies I admire most is that they have a deep set of values, incredible team spirit, and a loyal, passionate fanbase,” Randall said in a release. “Superfeet has all three and I am excited to be part of accelerating the trajectory of growing Superfeet’s loyal customer base worldwide.”

Randall has more than 23 years of experience with a range of positions at Nike, including vice president and general manager of Nike Running in North America, global vice president and general manager of Nike.com, and vice president of global sales and marketplace for Nike Kids.

According to a release, Randall has a proven track record of implementing product growth strategies across direct-to-consumer and multi-channel retail landscapes, spearheading e-commerce, and focusing on sustainable and profitable growth.

Most recently, Randall served as the global brand president of Japanese audio manufacturer Denon, where he led the repositioning of the brand and drove record sales results.

Randall becomes the third CEO in the 46-year history of Superfeet, joining the brand after an extensive search to replace John Rauvola, outgoing CEO, who led Superfeet for the past decade and announced his plans to retire last year.