• News
    • Brands and Retailers
    • Industry Press Releases
    • People
    • Show News
  • Gear
  • Events
    • OR Snow Show
    • OR Summer
    • OAX
  • About Us
    • Contact Us
SUBSCRIBE
  • News
    • Brands and Retailers
    • Industry Press Releases
    • People
    • Show News
  • Gear
  • Events
    • OR Snow Show
    • OR Summer
    • OAX
  • About Us
    • Contact Us
  • Subscribe
Q

News:
Brands and Retailers
December 1, 2020

Who Shreds?

SIA has released its annual participation study. Here’s a look at some of the highlights.
Share on Email
Share on Linkedin
Share on Facebook
Share on Twitter
[photo-by]
News:
Brands and Retailers
December 1, 2020

Who Shreds?

SIA has released its annual participation study. Here’s a look at some of the highlights.
Share on Email
Share on Linkedin
Share on Facebook
Share on Twitter

Snowsports Industries America (SIA), in conjunction with the Physical Activity Council (PAC), released its annual participation study report last month. The SIA Participation Study 2019-2020 is a comprehensive look at participant demographics in skiing, snowboarding, cross-country skiing, snowshoeing, sledding, touring, and cumulative participation across all winter sports. The study covers demographics, frequency, regional representation, crossover activities, and more.

The study is also a good indicator of the work that still needs to be done to make the winter community more inclusive and welcoming to a more diverse group of winter enthusiasts. The report is free for SIA Premium members, who can click here to login and download. Nonmembers are able to purchase the report here. For more information on this report and/or SIA research, please reach out to Maria McNulty at SIA: mmcnulty@snowsports.org.

Here are a few key takeaways from the study:

  • Winter participation overall increased slightly last year by 1.9%.
  • Participation across winter sports by ethnicity has remained flat for Asians (7.7%) and whites (67.5%), decreased by 0.5% for Blacks (9.2%), and increased by 0.4% for Hispanics (14%).
  • The largest segment of skiers are 45-54 years old (19%) and the largest segment of snowboarders are 25-34 years old (23%).
  • Cross-country skiers favored private cross country centers over public lands
  • Snowshoers tend to also participate in snowboarding, cross-country skiing and hiking.
  • Alpine Touring had 705,000 participants and Snowboard Touring had 652,000.

 

WINTER SPORTS PARTICIPATION BY REGION

These numbers and percentages are based on 25.1M total winter sports participants.

 width=

 

Read The December 2020 Edition

 

← Previous Article Next Article →
News Brands and Retailers

Specialty Retailer Feral’s Used Gear Model Boosts Bottom Line

We toured the Denver-based outdoor specialty retailer to learn about business trends, future plans, and what's hot on store shelves.

News Brands and Retailers

BOA Launches Major Expansion into Ski Boot Market

The Daily spoke with BOA CEO Shawn Neville in an exclusive interview about how BOA plans to scale its new ski boot business into a market leader.

News Industry Press Releases

Danner Introduces First Modern, Recraftable Hiking Boot

The Mountain 600 Leaf GTX is built to explore, restore and repeat for years to come.

News Industry Press Releases

Big Agnes and DAC Introduce First Recycled Aluminum Tent Hubs

Longtime partners commit to recycled aluminum tent hardware.

News Industry Press Releases

White Duck Outdoors Announces Its Newest Tent, The Regatta 360

The Regatta 360 is designed to offer premium comfort and convenience and is offered in 13-foot and 16.5-foot sizes.

News Sponsored

Empower Your Brand’s Growth with vvast’s New Entry Point Packages

Introducing vvast's 360 Approach to D2C for High-Growth Brands.

News People

Wolverine Worldwide Announces Leadership Appointments

Chris Hufnagel was named company president and Janice Tennant and Rob Griffiths were added as key brand leaders to support Wolverine's global brand-building strategy.

News Brands and Retailers

Specialty Retailer Feral’s Used Gear Model Boosts Bottom Line

We toured the Denver-based outdoor specialty retailer to learn about business trends, future plans, and what's hot on store shelves.

Subscribe for free today!

FOLLOW US ON

  • Follow
  • Follow
  • Follow
© 2023 Emerald X, LLC. All Rights Reserved.

ABOUT    CAREERS    AUTHORIZED SERVICE PROVIDERS   TERMS OF USE   PRIVACY POLICY