Gen Z may be highly aware of all the environmental issues facing the planet, however, that doesn’t mean they’re actually getting outside and enjoying the outdoors. In fact, many young people—particularly people of color—say they feel too intimidated by outdoor activities and don’t even know where to begin.
To discuss how brands and retailers can help foster that connection to the outdoors, YPulse youth expert Anastasia Pelot, in partnership with Outdoor Retailer, will offer a free webinar Thursday, Aug. 24 at 1 p.m. EST. Register here.
Pelot’s talk will include her perspective on Gen Z’s attitude toward the outdoors and strategies on how outdoor brands can appeal to this cohort.
Specifically, Pelot will discuss:
- Insights into the diverse, tech-savvy, and socially conscious nature of Gen Z.
- Gen Z’s high expectations for brands, products, and marketing.
- The latest trends, challenges, and opportunities in the Gen Z market for outdoor brands.
Pelot is the Content Marketing Manager at YPulse. As an expert in youth culture, she leverages her understanding of generational behaviors, attitudes, and preferences to unearth valuable insights that help brands effectively engage young consumers.