OTIS Eyewear: Where Style Meets Substance and Sustainability
In a world where eyewear is often valued solely for its appearance, OTIS Eyewear stands out with a different approach. They not only prioritize style but also durability and eco-friendliness. With a rich history of over 20 years, OTIS has brought a refreshing approach to the eyewear industry and become one of the first action sports brands to receive B Corp Certification.
While most use plastic, OTIS uses mineral glass lenses for better function and sustainability. They are scratch-resistant, optically precise, and eco-friendly. Made from natural elements like sand and soda ash, these recyclable lenses align with OTIS’s vision of responsible eyewear.
As the brand’s commitment to sustainability grew stronger, it faced a new challenge: balancing premium pricing, cutting-edge technology, and the needs of wholesale distributors with new strategies to support and empower retailers and their store associates.
We had a conversation with Alex Colvin, sales manager at Core Surf USA who represents OTIS on the market, who shared his experience and insights on overcoming this challenge: “We were looking for new ways to not only inform the staff but also to incentivize retailers to learn about the OTIS Brand and help them sell our products more efficiently and effectively to their customers.”
Empowering Retail Excellence: OTIS Eyewear’s Game-Changing Partnership
In their quest to not only reach, but also empower their retailers and front-line employees, OTIS has formed a collaboration with ENDVR — a digital platform that empowers brands to elevate their in-store experience, educate sales associates, and incentivize them to sell more.
“We decided to partner with ENDVR because, first of all, they provided us with an opportunity to educate and train retail staff using their training platform. This allowed us to effectively communicate the true value of our product. Secondly, as a premium brand, we believed it was crucial to incentivize retailers and their staff to sell OTIS Eyewear to end customers. ENDVR helped us boost and amplify our product sales, surpassing our expectations and those of our retailers. This partnership between OTIS Eyewear and ENDVR has proven to be highly beneficial,” explains Alex Colvin.
The ENDVR Difference: Structure, Visibility, and Data-Driven Insights
According to OTIS, their previous initiatives were like sending reps on a treasure hunt without a map, and resulted in uncertainty.
However, with the implementation of ENDVR, they transitioned into New Era, gaining a whole new level of control and insights: OTIS can now check leaderboards at any time to see which stores are bustling with activity, delve deep into store-by-store and style-by-style data, and finally gain an understanding of who is participating, what is selling the best, and what is falling short.
OTIS has also innovated how they share their brand story through ENDVR’s learning missions, turning curiosity into sales expertise:
“We want the learning mission to be easily accessible to shop employees, whether or not a sales rep is present,” says Alex Colvin. “It’s like a digital sales training clinic. It’s simple, straightforward, and effective. Shop employees can quickly grasp the key selling points by looking at the questions and translate that knowledge into sales, even with just a quick skim.”
The days of simply presenting an idea to reps and hoping for the best are gone. OTIS’s strategies have become structured, visible, and data-driven. Their sales campaign on ENDVR saw participation from over 130 stores and yielded impressive results:
- Total Retail Sales: A remarkable $320,483.69
- Acquired Unit Sales: 1,409 with an average Sales Price of $227.45
- Return on Associate Investment (ROAI): A staggering ratio of 23:1, showcasing the platform’s ability to empower Sales Associates
- Reward Budget: $13,990.00 for the Sales Incentive Campaign
OTIS’s Advice for Brands: Embrace Technologies and Empower Retailer Staff
OTIS isn’t just advocating for ENDVR because it’s a trendy tool; it’s a critical part of their strategy to connect with today’s tech-savvy consumers. Their advice to other brands is straightforward: stay tech-focused, use technology, achieve real results, and motivate your team.
“If you’re looking to grow your business, across the board or within specific retailers, ENDVR has proven that it’s helped elevate our brands and products to new heights in a lot of cases,” sums up Alex Colvin.
Ready to unlock your brand’s full potential? Explore the ENDVR platform today for a deeper dive into the future of retail success, visit the ENDVR website to learn more.