Today, adidas TERREX announces a multi-season collaboration with National Geographic, in which these two leaders in outdoor adventure will release high-performance outdoor wear. The partnership is formed upon a shared appreciation of nature, and the foundational need for humans to connect to the world around them.
Nadia Svensson, Senior Product Director said “Nature is special beyond words. It allows us to become more inspired, more present, more conscious, more human. When in these places we are compelled to capture it through photography, to try and evoke the emotions of a place when we can’t physically be there. This collaboration celebrates nature through beautiful photographs — abstract colourful ecosystems told from above — revealing incredible stories about the Earth. It is born from, and built for, exploration of the natural world around us.”
Yulia Boyle, VP of International Media and Licensing for National Geographic said, “Our storytellers and photographers spend so much time in the field, often braving the elements, to bring to life the beauty of our world and share its wonder with audiences around the globe. We hope that people will feel inspired by these beautiful and practical collections and be encouraged to get outside in similar ways.”
The inaugural collection is built to celebrate the role of photography in the culture of outdoor sport – as well-equipped hikers turn their ability to explore more places, and spirit of adventure, into stunning content.
To celebrate this relationship, designers at adidas TERREX combed the National Geographic photography archives for stunning stills of some of the most remote yet moving locations on earth, integrated in unique all over prints in a bold new hiking collection. All pieces are unified by National Geographic’s iconic yellow icon.
Places celebrated in the collection include a snow-covered sandstone monocline in Comb Ridge, Utah, a 120-mile-long, north to south stretch that defines the State’s red rock landscape, as well as textured portraits of shale, – captured on the coast of Norway’s northernmost county – highlighting the sedimentary rock’s distinctive formations.
The 16-piece collection includes women’s, men’s, and gender-neutral offerings – all built to equip the wearer in multi-terrain environments.
- A hero part of the collection is the RAIN.RDY Jacket; a 2.5L waterproof and seam-sealed outer garment built to facilitate epic adventures. The men’s jacket features a bold print of the shell formations in the Porsanger Peninsula, Norway, while the women’s is inspired by stills of White Sands National Park in New Mexico. It also comes with smart design features including easily accessible pockets, pre-shaped sleeves for added protection, harness-compatible pockets, and a stowaway hood with a wire brim for improved coverage from the rain – that can also be easily stashed when the temperature changes. Additionally, it features a bold new logo design that alternates between TERREX and National Geographic from different perspectives. The jacket has reflective tape on the back, and its fabric and textile trims are made with 100% recycled polyester. This is just one of the ways adidas is rethinking its materials, as it works towards replacing virgin polyester with recycled polyester wherever possible from 2024.
- A bold long sleeve shirt combines a stylish drop hem and lightweight fit for easy movement on the go. It is finished with the bold National Geographic yellow icon and reflective details.
- The TERREX Swift R3 GORE-TEX hiking shoes offer the peak combination of a lightweight construction and cushioning as seen in trail running shoes with the stability of a hiking boot. Finished in a print inspired by a stunning aerial shot of Earth, the hiking shoes come with a GORE-TEX lining and membrane seal so water is kept out, and a Continental™ Rubber outsole for optimal grip in wet or dry conditions.
The adidas TERREX and National Geographic Collection will be available starting April 28 via adidas.com/us/national_geographic, select adidas and adidas TERREX stores and partner retailers worldwide.
About adidas TERREX
About adidas TERREX
If nature could talk, it’d tell us all to get out more.
It’d say whoever you are, wherever you’re from, you belong out here. It’d say you’re all welcome so come adventure, destress, feel better. It’d ask us to please be kinder. To have its back like it has ours. It’d say protect me, be conscious and work together – because we owe it all to the great outdoors.
It’d say bring your friends, your community and bring your family, let’s all connect. Let’s come together and tell the world what we believe nature wants them to hear. Let’s go, unite and keep pushing what’s possible. Let’s inspire every human being to find their own individual summits.
Let’s enable all humans to live a more connected, conscious and adventurous life.
We are adidas TERREX
We are #UnitedBySummits