Alterra Mountain Company has appointed Ron Cohen, President & COO of Mammoth Mountain and June Mountain, and Rob Perlman, President & COO of Steamboat, to the newly created roles of Executive Vice President (EVP), Regional Operations. Both will serve on Alterra’s Executive Leadership Team, further building on the company’s successful approach of enhancing each resort’s unique culture while also leveraging the expertise available through enterprise-wide shared services.
Each of the new EVPs will provide strategic oversight of a portfolio of resorts, helping each destination deliver its brand promise to their stakeholders, while optimizing communication within their respective regions and across the company. Most importantly, they will focus on identifying and mentoring leaders throughout the Mountain Division. Both executives will continue to report to Mark Brownlie, Chief Operating Officer.
“Ron and Rob have been two of the most proven and capable ski area operators in the industry for decades. We’ve been fortunate to have them lead two of our premier destinations and this new structure will give the rest of the company an opportunity to learn from their experience,” said Mark Brownlie, Chief Operating Officer – Mountain Division, Alterra Mountain Company.
In 2010, Ron was named Chief Administrative Officer and General Counsel for Mammoth Mountain and June Mountain, becoming President & COO of Palisades Tahoe in 2018. In 2021, Ron returned to Mammoth and June as President & COO. Ron brings a strong business acumen, combined with a uniquely deep understanding of the industry, particularly in resorts operating in the Sierra. Ron currently serves on the board of directors of the National Ski Areas Association and has served as chair of NSAA’s Public Lands Committee since 2018.
Prior to his time at Steamboat, Rob’s experience was built through leadership positions at Winter Park, Vail, Beaver Creek Resort and Mammoth Mountain, eventually becoming President & CEO of Colorado Ski Country USA, the trade association representing Colorado’s $4.8 billion ski industry. Rob currently serves on the boards of National Ski Areas Association, Colorado Ski Country USA, Yampa Valley Community Foundation, the Yampa River Fund, Steamboat Springs Chamber and Yampa Valley Bank.
An official search for new presidents of both Steamboat and Mammoth Mountain will begin immediately. Until the positions are filled, Ron and Rob will continue to have leadership roles at their resorts but have appointed interim leaders to assist with day-to-day operations. At Mammoth Mountain and June Mountain, Eric Clark, Chief Operating Officer, Resort Services, will take on the interim duties. Dave Hunter, Vice President of Resort Operations, will assume interim duties at Steamboat.
About Alterra Mountain Company
Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass – the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio are Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit www.alterramtn.co.