Building on the groundbreaking Shift binding launched six years ago, Atomic introduces the next-generation Shift2 for 2024/25. Integrating design feedback from and approved by renowned Atomic freeride athletes, the upgraded Shift2 binding offers a whole new level of precision, power, and durability. It perfectly balances full touring capabilities with a robust construction for powerful downhill performance and is available in two DIN options, plus a new DEMO version.
GAME-CHANGER IN FREERIDE TOURING
The original Shift was introduced in 2018 as the world’s first binding with full touring and freeride capability in one – pin binding with tech inserts uphill, genuine freeride binding with TÜV certified alpine toe and heel pieces downhill. Compatible with all ISO normed alpine and touring boots on the market, it soon became the top choice for freeride touring bindings. Six years, countless hours on skin tracks and millions of vertical meters later, the new Shift2 builds upon this foundation, vastly improving the original design based on rigorous testing and feedback from elite athletes. It’s the next level freeride touring binding, ensuring even greater performance and reliability in the most demanding conditions.
Complementing the top-tier Shift2 13 MN, the Shift2 10 MN is also available as a DEMO version.
THE TECH: MICRO-ADJUSTABLE AFD, OVERSIZED WINGS AND TOE LEVER
Compared with the original Shift, the Shift2 boasts a couple of important updates. At the heart of the Shift2’s design is a focus on robust precision and maximized durability. The new micro-adjustable AFD features a single-block aluminum insert located inside, integrally supporting the AFD while allowing micrometric up and down adjustment via a central screw for an extremely precise fit with the boot interface. The result is a binding with 30% more lateral stiffness in the toe for superior power transfer. In addition, the updated, oversized wings and toe lever deliver greater reinforcement for improved shock resistance, durability, and reliability. A redesigned brake lever provides a more reliable locking function and eliminates unintentional release while the updated climbing aid adds 4mm of lift. Like its predecessor, the Shift2 features a revolutionary hybrid ski/walk function for pin binding mobility on the way up and alpine stability on the way down.
Equipped with a longer 60mm rail, the Shift2 10 MN DEMO accommodates a wider range of boot sizes for full rental capability.
“The updated Shift feels much more responsive and consistent than the previous version. Much better control and really great skiability.”
“I think the original binding works really well, but when I got the new Shift2 I instantly felt more secure with the toe. This to me is an incredible binding.”
“I’ve been putting in lots of time on the Shift2 bindings and they have been vastly better. No easy releases, and they certainly inspire more confidence.”
SHIFT2 13 MN: THE ULTIMATE FREERIDE TOURING BINDING
The pinnacle of the series, the Shift2 13 MN, epitomizes the ultimate freeride touring binding. Integrating feedback from Atomic’s team of freeride athletes, it balances full touring capabilities with a robust construction for powerful downhill performance like never before. The upgraded binding features a new Micro AFD for a more precise fit with the boot interface, and the aluminum Power Block inside the AFD reinforces the connection for enhanced lateral stiffness and improved power transfer. Larger toe wings and an oversized toe lever increase shock resistance and durability, while a redesigned brake lever ensures a more reliable locking function. Multi Norm Certified, the Shift2 13 MN fits every normed boot on the market. Built for touring to isolated powder fields and freeriding the most adventurous slopes, it’s the perfect blend of pin binding mobility with alpine stability.
The new Shift2 bindings are available at selected dealers in February 2024.
Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt. ATOMIC employs 1000 people and has more than 65 years of experience in the skiing industry, while selling products in 49 countries. Through its passion for skiing with leading quality and technological innovations, the brand strives to drive skiing forward. ATOMIC is an Amer Sports brand.