Bonnier LLC took significant actions this week to continue its transformation into the leading outdoor adventure company.
Most significant among the actions is a new integrated structure built around brands and communities instead of products. Whereas the company previously had separate Media and Events divisions, moving forward Bonnier will be grouped by the enthusiast activities in fishing, boating, sailing, travel, motorsports and hunting.
Bonnier’s new Marine Division, under Executive Vice President Glenn Sandridge, will integrate the company’s media and events properties within five groups: the Sport Fishing Group, Marlin Group, Boating Group, Yachting & Sailing Group, and Travel Group. The Marine division will include all print, digital and broadcast assets, as well as the company’s fishing tournaments, expeditions and sailing regattas.
A new Motorsports & Outdoor Division, under Executive Vice President Jonathan Moore, will apply full focus on the rapid expansion of Bonnier’s already robust portfolio of motorsports, hunting and other outdoor enthusiast franchises.
“The key to our future growth lies in advancing the way we serve and market our passionate and affluent communities,” CEO David Ritchie said. “To become the leading outdoor adventure company, we have to fuel the passion of our enthusiasts across various channels, whether that’s through content, tournaments, expeditions, regattas or expos. Today we are putting the structure in place to fully realize that vision and to accelerate our growth trajectory further.”
About Bonnier: Bonnier LLC is an outdoor adventure company that fuels passion for fishing, boating, sailing, motorsports, hunting and travel. Bonnier has the nation’s leading portfolio of outdoor events and iconic media brands in the marine category, as well as an extensive series of nationwide motorsports and hunting events. Bonnier publishes Salt Water Sportsman, Marlin, Sport Fishing, Boating, Yachting, Cruising World and Sailing World; produces the award-winning SFTV television series; and hosts world-class fishing tournaments, sailing regattas and experiential events across the US and in Mexico, Bermuda, Guatemala, Costa Rica, Australia, and the Virgin Islands. Bonnier LLC is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing.