• News
    • Brands and Retailers
    • Industry Press Releases
    • People
    • Show News
  • Gear
  • Events
    • OR Snow Show
    • OR Summer
    • OAX
  • About Us
    • Contact Us
SUBSCRIBE
  • News
    • Brands and Retailers
    • Industry Press Releases
    • People
    • Show News
  • Gear
  • Events
    • OR Snow Show
    • OR Summer
    • OAX
  • About Us
    • Contact Us
  • Subscribe
Q

News:
Industry Press Releases
January 31, 2023

Canada Goose Launches Generations Recommerce Platform

The performance luxury brand enters circular economy with new platform to shop and trade-in pre-loved styles.

By Press release
Share on Email
Share on Linkedin
Share on Facebook
Share on Twitter
[photo-by]
News:
Industry Press Releases
January 31, 2023

Canada Goose Launches Generations Recommerce Platform

The performance luxury brand enters circular economy with new platform to shop and trade-in pre-loved styles.

By Press release
Share on Email
Share on Linkedin
Share on Facebook
Share on Twitter

Today, Canada Goose announced the launch of its recommerce platform, Canada Goose Generations, bringing its commitment to sustainability and the power of its uncompromised Canadian craftsmanship to life in a distinct new way. Building on the brand’s global reputation for making the highest quality, function-first outerwear and apparel, Generations offers an authorized reselling platform that keeps Canada Goose products in circulation, giving them a second, third and fourth lifetime.

Courtesy Business Wire

“Canada Goose Generations is our purpose in action – a tangible and meaningful way to keep the planet cold and the people on it warm”

Generations invites consumers to trade-in their Canada Goose outerwear and apparel, as well as shop an assortment of renowned styles, iconic heritage pieces and limited-edition items. The carefully curated assortment pays homage to decades of care and craft, featuring vintage pieces from the brand’s 65-year archive that will drop frequently, pre-loved items from consumers, and refreshed Canada Goose products. The site will be powered by Trove, the industry leader in branded resale.

“Canada Goose Generations is our purpose in action – a tangible and meaningful way to keep the planet cold and the people on it warm,” said Carrie Baker, President of Canada Goose. “We build products that last a lifetime and each one has a story to tell. Generations extends their collective tale while minimizing their environmental impact.”

Canada Goose Generations is driven by the brand’s purpose platform, HUMANATURE, which unites its sustainability and values-based initiatives. Canada Goose first entered the circular economy through its Resource Centres Program, which provides excess fabrics and materials to communities in Canada’s North since 2009, complementing its long-trusted product warranty program and repair services. Generations directly supports the brand’s Sustainable Impact Strategy, helping to achieve its annual warranty waste goal.

Consumers can trade-in their Canada Goose products online at Generations.CanadaGoose.com, where they will be assessed and authenticated. Compensation will be delivered via a Canada Goose gift card, which can be used online and in stores across the U.S.

Generations launches first in the United States, with plans to expand into Canada later this year. To learn more, visit Generations.CanadaGoose.com.

About Canada Goose 

Founded in 1957 in a small warehouse in Toronto, Canada, Canada Goose (NYSE:GOOS, TSX:GOOS) is a lifestyle brand and a leading manufacturer of performance luxury apparel. Every collection is informed by the rugged demands of the Arctic, ensuring a legacy of functionality is embedded in every product from parkas and rainwear to apparel and accessories. Canada Goose is inspired by relentless innovation and uncompromised craftsmanship, recognized as a leader for its Made in Canada commitment. In 2020, Canada Goose announced HUMANATURE, its purpose platform that unites its sustainability and values-based initiatives, reinforcing its commitment to keep the planet cold and the people on it warm. Canada Goose also owns Baffin, a Canadian designer and manufacturer of performance outdoor and industrial footwear. Visit www.canadagoose.com for more information.

About Trove

Trove is the leader in branded resale, powering circular shopping for world-class brands and retailers including Canada Goose, lululemon, Patagonia, REI, Levi’s, Eileen Fisher, Arc’teryx, On, and AllBirds, creating a world where brands can access new revenue streams without growing their carbon footprint. Over the last 10 years, Trove’s Recommerce Operating System has allowed leading brands to create and scale branded resale programs by enabling customer trade-in of items, single-SKU identification and condition grading, recommerce site build and maintenance, and customer data collection, analytics and reporting. A California Benefit Corporation, Trove is accelerating the shift to a new era of commerce essential to a more sustainable future. To learn more, visit Trove.com

← Previous Article Next Article →
News Industry Press Releases

Patagonia Names Nina Hajikhanian as New General Manager, EMEA

Hajikhanian has been part of Patagonia’s EMEA leadership team since 2019, most recently as director of direct-to-consumer.

News Industry Press Releases

Thermore Releases First Thermal Insulation Made from 100% Ocean Bound Raw Materials

Ecodown Fibers Ocean is Ocean Cycle-certified and made at Thermore’s production site in Hong Kong.

News Industry Press Releases

Patagonia Names Nina Hajikhanian as New General Manager, EMEA

Hajikhanian has been part of Patagonia’s EMEA leadership team since 2019, most recently as director of direct-to-consumer.

News Brands and Retailers

Hoka Adds More than $500 million in Revenue for Year

Deckers Brands expects to grow Hoka into a multibillion-dollar business in the near future.

News Industry Press Releases

DU/ER Appoints Burt Damsky as Vice President of Global Sales

Former Juicy Couture and Bench executive to drive global growth.

News Industry Press Releases

Christy Sports Opens New Location in Aspen, Colorado

The store, which opens May 26, sits inside St. Regis Aspen Resort and will provide year-round specialty outdoor rental and retail services.

News Brands and Retailers

Alterra Mountain Company Bets Big on Next Year

The Denver-based mountain resort company spoke with The Daily about its strategy to deploy $500 million for capital improvements at its resorts.

News Brands and Retailers

Timberland Impacted by Inventory Challenges in Americas Region

Details about how Timberland performed around the world for the quarter and full year ended April 1.

Subscribe for free today!

FOLLOW US ON

  • Follow
  • Follow
  • Follow
© 2023 Emerald X, LLC. All Rights Reserved.

ABOUT    CAREERS    AUTHORIZED SERVICE PROVIDERS   TERMS OF USE   PRIVACY POLICY