Cardo Systems, the global leader in state-of-the-art Group Communication devices, has announced that it has named Erika Gurnett as its new Sales Manager for Outdoor Sports in the United States and Canada as the company continues to expand its footprint in North America.
Gurnett will be tasked with overseeing and building awareness with outdoor retail partners across the US and Canada. She will work directly with specialty retail stores, buying groups, national accounts and ecommerce platforms to drive business for Cardo’s new Packtalk Outdoor Communicator, which allows wireless communication between a group of up to 15 people with a range up to three miles while they ski, bike, hike, surf, or enjoy other outdoor activities.
“I love that Cardo is introducing a new category to the outdoor industry with some really groundbreaking technology and some great opportunities to add better communication into sports that we all love,” Gurnett said. “A majority of my career I’ve spent building brands and introducing new products into the market, this will be another venture into building something great!”
Gurnett will also help develop Cardo’s ambassador network and work with adaptive sports programs as well as ski schools and instructors to drive Cardo’s product across consumers and retail. She joins Cardo after spending the past three years as a US Sales Manager with LeBent, an Australian company specializing in technical socks and apparel. She has worked in sales for more than a decade and is based in San Clemente, Calif.
”We are excited to see what Erika can accomplish in her new role,” said Jess Long, the Sales and Business Development Director for Outdoor, North America for Cardo. “She is a talented and driven individual who is passionate about helping us grow the outdoor business for Cardo.”
For more information about Cardo Systems and the Packtalk Outdoor, check out https://www.cardosystems.com/outdoor.
About Cardo Systems
Cardo Systems delivers cutting-edge Communication devices for groups in motion. Connection motorcycle riders, outdoor enthusiasts, and adventure seekers to their phone, their music and to each other. Cardo launched the world’s first motorcycle Bluetooth-based wireless intercom headset in 2004 and has been responsible for most of the industry’s innovations ever since. This includes the introduction of the first mesh-powered intercom, the first premium sound system by JBL, and the first voice-powered device, to name a few. Cardo’s products are sold in over 100 countries and are the world’s leading communication devices for groups in motion.