Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and VARILITE, announced today the hire of Kevin Cooke as its new Director of VARILITE, the leader in Air-Foam Floatation wheelchair seat cushions and back supports. In this role, Cooke will handle the day-to-day operations of VARILITE, including the overall business and financials, while also increasing brand visibility.
Cooke brings 19 years of medical sales experience, combined with a love of the outdoors and knowledge of Cascade Design’s portfolio of brands. In his most recent role at Neo Medical Inc., Cooke held the title US Sales Manager, where he oversaw marketing strategies, account management and strategic planning.
“We are thrilled to welcome Kevin Cooke to our Cascade Designs family to help lead the medical arm of our business,” said Cascade Designs Vice President of Sales and Marketing, David Fee. “Kevin is a passionate outdoorsman who has close to two decades of experience in the medical space. His knowledge and experience working with such varied disciplines in the medical world makes him a great fit to help lead our VARILITE team.”
“This is the perfect job, blending my passions of the outdoors and supporting people through medical product advancements,” said Cooke. “I’ve used Therm-A-Rest, MSR and PackTowl products on numerous backpacking trips in the Sierra and Rocky Mountain ranges. I’m looking forward to growing the VARILITE brand and taking the team to new heights.”
Other roles Cooke has held include Specialty Sales Representative in Dermatology at Pierre Fabre Group, Hospital-Surgical Sales-Plastic Surgery/ENT with the Lannett Company, Professional Medical Representative-Dermatology at Taro Pharmaceuticals and as a Pharmaceutical Sales Representative at Upsher-Smith Laboratories. Cooke holds a bachelor’s degree from UC Santa Barbara.
Cooke resides in Reno, Nevada. Outside of work he enjoys fly fishing, mountain biking, skiing, hiking, and running.
For more information about Cascade Designs, please visit: https://www.cascadedesigns.com.
About Cascade Designs®
For 50 years, Seattle-based Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, PackTowl® and VARILITE, has led the outdoor industry in designing innovative, useful, and long-lasting equipment, manufacturing the majority of products in their Seattle, WA, and Reno, NV, U.S.A. and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts, and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit: www.cascadedesigns.com.