The final installment in Chums‘ 40th Anniversary Collection is now available exclusively at chums.com. The independent leader in sunglass retainers and protective accessories for life outdoors, the Chums product line provides comprehensive insurance against having essentials, such as sunglasses, phones, hats, and more, lost, ruined, or swept away during adventures on or around the water. The latest installment in the Chums 40th Anniversary Collection is comprised of new colorways of their classic Neoprene Retainer ($8.99) and iconic Original Retainer ($10.99), both incorporating a new aquatic-themed wave pattern inspired by the brand’s roots on the Colorado River and deep history with southern Utah’s dory boat guiding community.
Chums 40th anniversary Neoprene LTD wave retainer Courtesy of Chums
“We’re declaring Summer 2023 the Summer of Chums. Summer is synonymous with outdoor adventures at the beach, by the pool, and on rivers and lakes. For forty years, Chums has been designing products to help people hang on to the things that matter when getting after it in the outdoors,” commented Ben Falkson, marketing director for Chums. “As summer ramps up, it’s great to see the enthusiasm of our fans and long-time retail partners as they gear up for summer and bring Chums along for the ride.”
Previous new releases from Chums this year have been broad, touching on almost every aspect of their product line. The first installment in the 40th Anniversary Collection included multiple retainers, their best-selling Surfshorts Wallet, a custom neck gaiter, and a host of new apparel designs. A five-product capsule collection imported from Chums Japan followed shortly after, bringing a distinctly colorful streetwear-inspired aesthetic to the lineup that included coolers, reversible bucket hats, and practical camper mugs. A new addition to their Storm Series line of rolltop bags and a revamped line of waist packs, including the canine-focused Trail Dawg, were also a part of their summer 2023 releases.
Born on the river and made for the unexpected twists and turns of wherever life takes you, Chums is looking forward to many more successful years of creating products to help people keep their essentials safe, dry, and secure.
About Chums
Founded on the Colorado River in 1983, Chums creates eyewear retainers, bags, and accessories preferred by river rats, guides, dirtbags, and weekend warriors who need their gear to be safe and secure. Our community is the early risers and the go-getters who choose their equipment carefully and rely on it day in and day out. A family-run business committed to world-class customer service, Chums produces innovative outdoor products built for adventure. To learn more, visit http://www.chums.com/.
