Feelfree US, LLC recently announced the opening of its newest regional distribution center in Diamond Springs, California to help meet increasing consumer demand throughout the West Coast region.
The new location, just outside of Sacramento, will serve as the main distribution hub west of the Rockies for a variety of paddlesports brands including Feelfree Kayaks, 3 Waters Kayaks, Seastream Kayaks and Jonny Boats. The distribution center will allow dealers and outfitters better access to inventory, improving their operational and merchandising capabilities.
The facility is being optimized for inbound and outbound deliveries and in-person pick-ups, giving dealers the flexibility they need depending on their budgets, locale and supply needs. Additionally, Feelfree US has plans to implement regional delivery operations for smaller fill-in orders. The warehouse will also serve as a showroom for new and established dealers, outfitters and partners to familiarize and educate themselves with the entire product lineup.
“Over the years, it was becoming more apparent that we needed to establish distribution operations on the West coast,” said owner Jim Hager. “Our multi-year analysis of inbound web traffic, dealer inquiries and general consumer demand painted a clear picture for us, the timing couldn’t have been better.”
Feelfree US Director of Marketing, Roland Jimenez added, “Our Diamond Spring distribution center will allow dealers to take advantage of a broader range of merchandise, lower shipping costs, immediate restocking capabilities and a general increase in brand awareness as we increase our presence on the west coast.”
This will be Feelfree’s fourth distribution center. Feelfree maintains its national headquarters and distribution center in Asheville, North Carolina with two additional micro-distribution centers in Texas and Florida. Combined with the new Diamond Springs warehouse, Feelfree US has increased its total warehouse space to over 40,000 square feet.
For more information, visit www.FeelfreeUS.com
Feelfree US, LLC is owned and operated out of Swannanoa, North Carolina and distributes boats, kayaks and accessories designed for recreational use, which have redefined the paddling and fishing industries with unique and innovative features and designs throughout North America. Feelfree US is part of a world-wide team distributing multiple product brands to over 40 countries around the globe. Feelfree Kayaks is one of several brands including 3 Waters Kayaks, Seastream Kayaks, Jonny Boats, Feelfree Gear, Nav8 and Chilart, manufactured by Joy Sports Co. Ltd, based in Bangkok Thailand.