Stio Second Turn™ is a circular commerce program designed to give the company’s products the longest life span possible by encouraging trade-ins of gently used apparel and outerwear.
Geartrade is supporting Stio Second Turn™ as their preferred independent resale partner, ensuring that trade-ins which aren’t renewable back to a near-original state find a suitable home.
“Our program is still in its infancy, but we’re making progress thanks to partners like Geartrade who share a similar perspective on the outdoor industry and the role it can play in reshaping our supply chains and product life cycles for the better,” said Evan Torrance, VP of Marketing at Stio.
In the past year, Stio Second Turn has redirected more than 2,000 units into the resale market, in part through Geartrade – which provides an ‘extended product life’ sales venue for products that may have previously ended up in a landfill. It also exposes younger, value-driven customers to the brand, who are typically more aware of and interested in upcycling and product renewal.
Stio also spotlighted Geartrade in their most recent annual stewardship report, highlighting the relationship and its efforts toward outdoor industry sustainability.
“It’s well known that Stio designs gear to withstand some of the world’s most demanding conditions, but what’s less obvious is that those items are capable of having a remarkably long lifespan and many happy owners. At Geartrade, connecting the best gear with the best users is what we do every day,” said Aaron Provine, president of Geartrade.com.
ABOUT STIO SECOND TURN: Stio Second Turn™ enables customers to earn credits towards new purchases for the return of previously used Stio products. The items available for sale through the Stio Second Turn program come from various sources, including customer returns, repaired warranty items, cleaned shop-soiled items, photo kit samples, and prototypes. Usable items returned to Stio Second Turn™ are then sold through the Stio website or through their preferred partner at Geartrade.com.
ABOUT GEARTRADE B2B RESALE PARTNERSHIPS: Geartrade B2B Resale Partnerships are individually designed to support the extended product life goals of a broad spectrum of outdoor industry apparel, equipment and accessory brands. Geartrade services including warehousing, product evaluation, product listing, marketing and fulfillment. For more information on Geartrade B2B Resale Partnerships, please contact email@example.com.
ABOUT GEARTRADE: Geartrade is the leading independent online resale platform for outdoor gear and apparel. Climate Neutral Certified and family-owned, Geartrade makes it easy to buy and sell used gear, extends the life cycle of all outdoor products, and minimizes their environmental impact wherever they can. Geartrade sellers include individuals, retailers, and manufacturers; and selling options include both self-listing as well as consignment – which includes free boxes, free shipping, and complete hassle-free posting of all items. For more information or to sell that great old backpack hanging in your garage, please visit www.Geartrade.com.