Since June 1st 2023, Giuseppe Bianchini is Global Brand Business Director Dalbello and responsible for the brand’s strategic direction in an international context. This recently established position focuses exclusively on the Dalbello brand and will lead the repositioning of the ski boot brand, also in view of the upcoming 50th anniversary in 2024.
In his newly assumed role, Giuseppe Bianchini plans comprehensive strategic measures for Dalbello in close cooperation with the marketing, product, and sales teams to further increase brand awareness in key areas, strengthen the brand identity and sharpen the brand positioning. He will now directly report to John Colonna, President and CEO of Elevate Outdoor Collective.
Giuseppe Bianchini on his new role: “My ambition is to further develop Dalbello, make it one of the most influential ski boot brands in the world and emphasize its sustainable approach. Since 1974, our ski boots have been internationally successful due to their exceptional fit, technical features and high build quality proudly made in Italy – as of 2014 also among World Cup athletes. With the brand’s 50th anniversary in 2024, Dalbello will also start an important repositioning.”
Having worked at Dalbello since 2012 in a variety of roles, including Senior Product Manager and Race Coordinator, Giuseppe Bianchini has made significant contribution to the company’s success, demonstrating his dedication and expertise in the sports equipment industry, and shaping the company’s product development and racing programs. Furthermore, he served as a Völkl service technician for World Cup athletes between 2005 and 2015, and from 2010 to 2014, he held the position of race manager for Italy at the brands Völkl, Dalbello and MARKER.
Ski boots made by the traditional Italian company Dalbello have always been renowned for exceptional quality, finest craftsmanship and high-end design. Back in the 1960s, the company’s founder Alessandro Dalbello gathered experience in the production of ski boots in Switzerland. The first pair of boots to carry the Dalbello brand was sold in 1974, the year the company was established. Dalbello ski boots successfully sell all over the world, thanks to their high-quality standards and exceptional fit.