Good To-Go, the award-winning dehydrated gourmet meal brand founded by Chef Jennifer Scism, has added to its team hiring Kristen Murphy as its Marketing Manager. With a deep understanding of the outdoor industry, Murphy will be focused on growing Good To-Go’s audience and supporting its retail partners.
Murphy joins Good To-Go after 12 years at Vibram Corporation. During her time there she worked in various roles in both B2B and B2C, including Customer Service + Account Management, Partnership Marketing, and most recently, Digital Marketing where she managed the email + SMS activation strategy for Vibram USA.
“I’m thrilled to join Good To-Go and help bring our brand stories to life in fresh and innovative ways. I’m passionate about the outdoors and love eating delicious, healthy foods, so this feels like a perfect fit,” said Murphy.
“Kristen’s depth of experience and expertise in brand marketing will be a valuable asset to Good To-Go as we expand to serve the needs of both our end users and dealer network alike. She’s already making a significant impact and we couldn’t be happier to have her onboard,” said Matt Andrews, Good To-Go’s VP of Sales.
Good To-Go recently added a new meal, Breakfast Hash, for Spring 2023 to its menu. Available on its site and at retailers nationwide, this twist on a breakfast staple is made using only simple and clean ingredients, like butternut squash, spinach and onion, with a hint of rosemary. Traditionally served as a side dish, this Breakfast Hash is substantial enough to eat as a complete breakfast—though it pairs beautifully with eggs and bacon.
Good To-Go was founded by Jennifer Scism in 2014 with a mission to elevate expectations of what trail food can taste like. Scism was an award-winning chef and long-time co-owner of Annisa, a Michelin-rated restaurant in New York’s Greenwich Village. Her career has long been focused on the importance of good food. She has cooked at NY Times 4-Star rated restaurants, traveled to over 20 countries studying regional foods, and along with her team from Annisa, beat Mario Batali on the TV Food Network’s Iron Chef program. It’s safe to say she knows good food. The brand has won multiple awards including three Backpacker Editors’ Choice, Backpacking Light’s Members Choice, and was named to Saveur Magazine’s The Saveur 100 list of favorite foods, people, places and things. Today, Good To-Go is sold in over 700 stores nationwide and in Canada. More info can be found at www.goodto-go.com.
