HDry and Burton Snowboards are pleased to announce a new partnership focused on the expansion and evolution of HDry’s direct 3D membrane lamination technology—the most advanced technology for waterproofing outdoor products. The initial partnership will focus on research and development efforts within an undisclosed product assortment.
“At Burton, we have a relentless focus on bringing innovative products to life,” said Burton Snowboards Chief Product Officer Chris Cunningham. “By partnering with HDry on this R&D effort, we see a massive opportunity to disrupt traditional methods of building waterproof technical garments, while significantly increasing performance attributes through HDry’s 3D lamination technology. This unique manufacturing process firmly aligns with Burton’s strategic sustainability goals and our pursuit of increasing on-snow performance.”
HDry technology provides the direct, three-dimensional application of a waterproof, breathable membrane inside a product like a shoe or glove, thus eliminating any space for moisture to penetrate or stagnate. The HDry waterproofing process reduces material consumption, uses little to no seam taping, and weighs less than other waterproofing solutions. HDry membrane is 100% PFAS-free and is made without the use of PTFE’s. HDry is OEKO-TEX Standard 100 certified and ECHA REACH, AFIRM RSL compliant.
“HDry is proud to become the waterproof, breathable 3D lamination technology of choice for Burton’s R&D pursuits, where technical performance and sustainability are a top priority,” said Matteo Morlacchi, CEO and founder of Altexa srl, owners of HDry technology. “We share Burton’s focus on sustainability. We’re committed to exceeding industry standards with the ultimate goal of reducing the environmental footprint of the outdoor and apparel manufacturing industries.”
Patented HDry technology provides the direct, three-dimensional application of a waterproof/breathable membrane inside the shoe upper or the outer layer of the glove, thus eliminating any space that could cause infiltration and stagnation of water. HDry is owned by Altexa srl, based in Italy with an operations branch in China. For more information on HDry, please visit www.HDry.com. HDry is represented in North America by GHS Holdings.
About Burton Snowboards
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders, and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world’s first snowboard company to become a certified B Corporation®. Privately held and owned by Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, Canada, and China. For more information on Burton, head to www.burton.com.