HEIMPLANET, the modern outdoor brand developing inflatable tents and functional products with innovative design, is relaunching in North America, partnering with several reputable partners to serve specialty outdoor retailers and expand distribution. The HEIMPLANET expansion includes partnerships with Method Outdoor Collective for go-to-market strategy and sales representation, NRPL for operations, and Campfire Collective for US public relations.
HEIMPLANET is a brand built on passion, seeking inspiration through travel and using high-quality construction and material to create innovative products. Every product follows the same design principles: simple, understated and clean with sensible and functional details. All HEIMPLANET products share the goal of being part of the environment they are in – be it a remote place in the world, urban street, arctic, desert or a city.
“Our previous experiments with the North American market proved that in order to succeed, it was imperative for us to focus efforts on building more infrastructure and work with experienced local teams to better serve customers and amplify brand awareness,” says Stefan Clauss, co-founder and CEO, HEIMPLANET. “We spent a great deal of time researching vendors, and this team’s experience with both heritage and emerging brands in the outdoor industry combined with their enthusiastic spirit make them the ideal fit for HEIMPLANET as we continue to evolve in the US.”
Method Outdoor Collective was founded by Sasha Dietschi-Cooper, former Vice President of Sales at Burton and Prana, who brings deep experience developing successful omnichannel sales and go-to-market strategies in outdoor, sporting goods, and active lifestyle categories. Dietschi-Cooper and his team will lead HEIMPLANET’S national sales strategy and retail activation, targeting both online and brick-and-mortar establishments.
“I’ve been obsessed with Heimplanet’s tents since I first encountered them at a European trade show six years ago,” explained Dietschi-Cooper . “When I started discussing the opportunity for the brand in the North American market I knew right away that it was something we wanted to get behind. Heimplanet’s products are innovative, highly functional, and distinctly different from anything else in the market. We see great potential to bring the brand to life with North American specialty retailers.”
Campfire Collective was founded by Maro LaBlance, who will be partnering with Liz Rovira from Embers for PR. The duo bring over 25 years of complimentary experience in the outdoor, snowsports, and travel industries introducing international brands to US media and consumers.
“When I first was introduced to HEIMPLANET, I was impressed by the quality and design of their products and their clean, modern branding,” says LaBlance. “I instantly thought of Liz as an ideal partner for this project. We’re looking forward to teaming up to share their story and products with the US market.”
To learn more about HEIMPLANET, visit https://en.heimplanet.com/.
Founded in 2011 by Stefan Clauss and Stefan Schulze, HEIMPLANET is committed to creating innovative, sustainable, and user-friendly products that make outdoor adventures more comfortable and accessible for everyone. In 2003, when the idea for a new design for tents was formed during a surfing trip in Portugal, the basis of Heimplanet was created. In 2011 THE CAVE, the first inflatable tent by HEIMPLANET, was launched. Since then HEIMPLANET has designed and manufactured a wide range of new hiking and outdoor products using highly advanced technology. HEIMPLANET offers bags for every type of trip along with camping gear for various environments. HEIMPLANET’s goal is to offer the best possible travel equipment for any destination. Using inflatable technology and geodesic design, tents by HEIMPLANET are set up easily using a pump and have special wind stability, so can be set up in any type of weather. HEIMPLANET aims for functionality of outdoor products with innovative design for outdoor living. For more information, visit heimplanet.com
About Campfire Collective:
Hailing from a diverse mix of in-house and agency backgrounds, Campfire-Collective is a group of independent marketing pros that collaborate, create, and share engaging stories about stuff we care about. Lead by Maro LaBlance, we’re experienced enough to know better, but young enough to know what’s up, all with something unique and specialized to bring to the table. Whether it requires a team of one or ten, we offer customized marketing strategies that will make the greatest impact in relation to channel strategy and stage of life, and our flexible structure means our partners get a high-quality product without the costs or constraints associated with agencies.
About Method Outdoor Collective
Method is a full-service go-to-market agency located in Burlington, Vermont and led by Outdoor and Action Sports industry veteran Sasha Dietschi-Cooper. Our areas of expertise + services include Strategy, Business Development and national Sales Representation in the Outdoor, Winter Sports, Action Sports and Lifestyle verticals. Method combines decades of successful leadership in sales and marketing for globally recognized brands with an efficient and scalable “fractional” model to provide a springboard for the brands of tomorrow. From thought leadership to boots-on-the-ground, Method provides everything needed to introduce, establish and accelerate brand growth in North American specialty markets. We believe that business can and should be a force for good, for all.