Helinox, the brand that created the category of lightweight, portable furniture, today announces that it has partnered with Mindful Outdoor Sales to support the brand’s continued growth in the Northeastern U.S. region.
Headquartered in Kennebunk, Maine, Mindful Outdoor Sales specializes in supporting premium outdoor brands and focusing on building long-term partnerships with retailers in greater New England.
“We’re excited to be kicking off this new partnership with Patrick, Dustin and the rest of the Mindful Outdoor team,” said Trudy Hutton, Vice President of Sales, Helinox USA. “They bring deep expertise in the outdoors and of course in the New England region, and we know they’ll hit the ground running.”
“Helinox has an incredible history, and the combination of constant innovation and absolutely unmatched product quality is powerful,” said Patrick Manzer, Principal, Mindful Outdoor Sales. “We’re honored to be working with the Helinox brand and team and know there are big things ahead for us in New England.”
The new partnership with Mindful Outdoor Sales is effective immediately to support Helinox 2024 sell-in throughout the Northeastern U.S.
With the introduction of Chair One, Helinox created the category, and today is known for continuing to design the world’s lightest and strongest camp furniture, offering a wide range of chairs, tables, cots, shade and accessories. Helinox is the only furniture brand to partner with DAC, the world’s leader in tent pole innovation and performance. DAC’s proprietary aluminum alloy maximizes strength and minimizes weight for Helinox frames, while the custom-designed hubs and joints are molded from high-strength nylon. Helinox is also known for its impressive list of brand collaborations, including Filson, Nike ACG, Maison Kitsuné, Bodega, BTS, Carhartt, RVCA, among many others.
Helinox – At Home, Anywhere
Helinox is a modern design company and the original maker of lightweight, portable furniture and accessories, melding craftsmanship, innovation and premium materials since 2009. We promise you’ll feel the difference in comfort, durability and portability. Learn more at: https://helinox.com.