HEST, the designer of premium sleep products built to make the great outdoors even greater, is proud to announce they are welcoming their first new sales agency, Redline Sports Group, as brand partners. This expansion will serve to bolster HEST’s diverse and knowledgeable field teams, particularly in the outdoor specialty retail channels.
HEST launched with a goal to build a fleet of products that take all the best things from our beds at home and turn them into portable, adventure-ready forms. Today, the brand celebrates a growing line of premium car-camping sleep products that can be found online and in brick and mortars across the country. The HEST line has proven its success through recurring sell out and consistent reorder fulfillments over the last year – via DTC and third party vendors.
“For the last 2 years we have been focused on building the HEST community, delivering on our promise of better sleep outdoors and expanding our product offering. We now seek to expand our community to include the very best in outdoor specialty retail,” said HEST Sales Director, Chris Tennal. “We are excited to bring on a respected, strategic, and innovative group in Redline to really uplift these efforts in the marketplace.”
Founded in 2001, Redline Sports Group is made up of principal and founder Tim Hattrup, rep Matt McKay, and office manager Katie Copple. Both Tim and Matt are committed outdoor enthusiasts and devoted outdoor industry veterans who bring a deep understanding of the Rocky Mountain territory and a wealth of industry experience to the HEST brand.
“We’re excited to bring a truly premium and innovative product line like HEST to our partners and ultimately their customers who are looking for a better night’s sleep outdoors. The pillows are ingenious and the mattresses are amazing. I’ve been a HEST user and devotee for the past few years and can’t wait to create more of them here in the Rockies,” said Redline founder Tim Hattrup.
HEST brings the comforts of home to the great outdoors by producing premium sleep products that build community around camping. HEST develops and delivers high-performance, low-maintenance solutions for camping and travel. HEST was founded in 2019 by outdoor industry product engineer Aaron Ambuske who was looking for a better night’s sleep when spending nights outdoors. Today, HEST is committed to building a line of products that takes all the best things from our beds at home into portable, adventure-ready forms. HEST revels in the idea of enabling more people to get outdoors and enjoy all that they have to offer, especially after a good night’s sleep.
Learn more about HEST at www.hest.com.