Ibex, leader in merino wool apparel and accessories, is excited to announce the launch of a new label, Ibex Labs. Ibex Labs will feature small batch, limited edition collections that prioritize innovation, performance, quality, and sustainability.
As a small, privately-owned brand, Ibex recognizes the unique opportunity to invest in cutting-edge technologies and innovative processes. Ibex Labs is a platform for the brand to explore those creative avenues. Through experimental drops, Ibex hopes to introduce remarkable and distinctive Labs products several times a year.
“Ibex Labs is the culmination of the work we began back in 1997: to mix the best of human innovation with the best of what nature has to offer,” commented Jordan Todoroff, Ibex General Manager. “We’ve been nurturing dreams of small batch, elite product collections for years, and we can finally bring them to market through Ibex Labs. Our team firmly believes in the ethos that we would rather be better tomorrow than satisfied today, and Labs is designed to keep us on that unceasing journey of improvement,” he continued.
The inaugural Ibex Labs collection, Dyed in the Wool, will feature garments made with a blend of merino wool and organic cotton in a limited run natural tie-dye pattern achieved through hand-dyeing. The Dyed in the Wool collection includes a Men’s & Women’s Tranquil Hoodie ($190), Women’s Tranquil Jogger ($165), and Men’s Tranquil Crew ($162). Each piece is one-of-a-kind.
Dyed in the Wool was developed in partnership with Green Matters Natural Dye Company, a woman-owned company that uses plant-based materials to eliminate the use of harmful dyes. Located on a sustainable farm in Lancaster County, PA, Green Matters’ eco-friendly apparel-dyeing processes resonate with Ibex’s shared vision of sustainable fashion. The Dyed in the Wool collection features Indigofera tinctoria (true indigo) and Acacia catechu (cutch) sourced from a farm in Andhra Pradesh, India, and the garments are dyed using 100% captured rainwater collected from Green Matters’ 60,000 gallon cistern.
Dyed in the Wool by Ibex Labs will be available for purchase online at ibex.com/labs on September 15, 2023 at 7PM ET. For more information on Ibex, please visit: https://ibex.com/. For more information on Green Matters Natural Dye Company, please visit: https://www.greenmattersnaturaldyecompany.com/.
Founded in Vermont in 1997 and now based in Nederland, CO, Ibex produces refined merino wool apparel and accessories. Why name a merino wool performance apparel company after a goat? To us, it makes complete sense. While sheep are known to traverse mountains, the Ibex is more agile. Active? If you call a goat that can climb sheer rock faces active, then yes. Whatever the weather or occasion, Ibex has you covered. Just as the Ibex migrates according to seasons, our performance wear was born for the modern migration from slope to city – and everywhere in between. Each garment features fine tailoring paired with the benefits of nature’s original performance fiber – merino wool. Co-founded by avid mountaineers and fully equipped for adventure, Ibex withstands the demands of today. Ibex is committed to ethical apparel production and amplifying the message to buy less and buy better. https://ibex.com