SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is excited to announce the appointment of Jeremy Dunn as Bike Marketing Manager. With over 15 years experience in the bike and outdoor industries – from founding both a cycling magazine and a sock company to working at a variety of iconic cycling brands including Rapha, Specialized, SRAM and more – Dunn brings his passion for adventure to the SMITH team.
Jeremy Dunn Photo courtesy of SMITH
A seasoned marketing strategist and content expert, Dunn most recently worked with SRAM where he created the SRAMtv platform for them and directed a variety of video content projects. Prior to SRAM, he served as the Global Marketing Manager at Specialized for its road and gravel bike categories. There he supported the brand’s go-to-market strategy, global marketing functions and creative team for new product launches. Dunn also founded The Athletic Community, originally launching the iconic PDX Airport sock and expanding into hundreds of original designs for outdoor enthusiasts for over seven years. Under The Athletic Community, Dunn led brand partnerships with notable companies including Levis, Strava, Nike, adidas, Wieden + Kennedy, House Industries, Tracksmith, Trek, and Houdini.
“I love brands, gear, and the places and communities where those two things come together in real life – be it on the side of a mountain, a bike race in some far-flung location, or even a leisurely ride to work,” said Dunn. “I’m here for it all.”
Dunn is based in Portland, Oregon and works alongside the team at SMITH headquarters. He reports to Taryn Ryan, Global Head of Marketing at SMITH.
Outside the office, Dunn enjoys – you guessed it – spending time on his bike. Whether mountain, gravel or road, he can often be found cruising on two wheels, often with his riding buddy Atlas the dog. Dunn can be reached at jeremy.dunn@smithoptics.com.
About SMITH
Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 58 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. Additional information is available at smithoptics.com.
