Kahtoola, creator of award-winning footwear traction and performance-driven gaiters, is proud to announce Jimmy Hopper as Director of Marketing, Brand Development and Communications, effective immediately. With over two decades of outdoor and footwear industry experience, Hopper plans to connect Kahtoola’s vision and purpose with the brand’s focus on the positive potential of people to bolster awareness with an emphasis on brand authenticity and product excellence.
“Kahtoola is lucky to have Jimmy on board,” said Danny Giovale, Founder and Owner of Kahtoola. “His experience in the outdoor industry is impressive. Combined with almost a decade at one of the best storytelling brands on the planet and his passion for adventure, Jimmy is the ideal candidate to lead Kahtoola’s marketing team.”
Born and raised in Huntsville, Ala., Hopper’s brand experience includes Teva, Keen, The North Face, Mountain Hardwear, and most recently, Patagonia. An avid mountain biker, hiker, backpacker, and kiteboarder/wing foiler, Hopper also served as a member of the Ventura Land Trust Advisory Council supporting their mission to preserve open space and public access.
“I am motivated by purpose and passionate about contributing to the creation of a more equitable, inclusive, and regenerative world,” notes Hopper. “Kahtoola is driven beyond the product they make, which was very important in my decision to move my family to Flagstaff. We’re coming back to the mountains after a decade living in a beach town and we’re excited for the access to recreation and a tight knit community of people who care about each other and the environment they live, work and play in.”
About Kahtoola: Since 1999, Kahtoola has been creating reliable gear that makes the outdoors more accessible and rewarding. Kahtoola’s gaiters, hiking crampons, and flexible footwear traction systems, including MICROspikes®, EXOspikes™ and NANOspikes®, are built to improve safety and performance in wintry locales around the globe. Every product is thoughtfully designed and vigorously tested at the brand’s Flagstaff, AZ headquarters high on the Colorado Plateau. Owned and operated by founder Danny Giovale, Kahtoola proudly grants 1% of annual sales to fund projects that support indigenous cultures and improve communities, healthcare, education, resources and the environment. For more information, please visit Kahtoola.com.