Yukon Outfitters®, one of America’s fastest growing brands of outdoor recreation products, has hired sporting goods and recreation industry veteran John Bissert as Vice President of Sales and Business Development. Bissert has more than 25 years of sales leadership experience in the sporting goods / recreation products industry, most recently as Senior Sales Director for Sporting Goods, RV, Marine & Promotional channels at The Coleman Company/Newell Brands.

John Bissert Photo courtesy of Yukon Outfitters

“Over the last few years, Yukon Outfitters has experienced explosive growth,” Yukon Outfitters co-founder and President Preston Powell says. “John is just the person we need now to help us sustain this pace of growth.”

Yukon Outfitters co-founder and Managing Director Adam Scherer adds, “With John’s insights on channel management at the product level, he will be an invaluable addition to the Yukon Outfitters team.”

Bissert says, “Yukon Outfitters grabbed my attention years ago as a fast-mover in the outdoor retail space. I’m excited for the opportunity to keep this brand on the trajectory toward becoming a premium vendor for retailers in our business,”

Yukon Outfitters products are currently found on shelves at more than 500 retailers across the U.S., including consumer favorites such as Buc-ee’s, Scheels and Ace Hardware franchise stores. “There is practically no ceiling on the growth Yukon Outfitters can achieve,” Bissert says. “I’m thrilled to be a part of that future.”