Limar USA LLC continues to grow and expand their presence in the market for 2023. The company will introduce several new products this Spring and has added more sales representatives to cover key markets. 

Courtesy of Limar

“We are extremely excited about our expanding collection of helmet models, including supporting the Astana team with a new road model, ” said Giovanni Caporali, Co-President. “We will also add more mountain offerings and reveal the anticipated eyewear that will be worn by the Israel team.”

Limar will introduce three new helmet models and an innovative line of eyewear at the Sea Otter Classic this April. The helmets will cater to the road and mountain bike categories while the performance-oriented eyewear will give athletes several options to choose from. 

Bianca Bernardi, Co-President, said, “I have been traveling with our growing sales team, region by region, as we sign more sales reps. We have a total of 13 sales personnel in the most important markets in the USA. Alberto Nicoli, CEO of Limar, will be joining us to meet with dealers and editors at the Sea Otter Classic, as well.”

The My Limar program continues to support teams across the country with custom helmet graphic designs to match their team colorways. With low minimum quantities and special pricing, the program has been popular.

Limar USA will be at the Sea Otter Classic in booth B97 from April 20-23. If you would like an appointment with your local rep or another Limar representative then please email bianca@limar.com

About Limar

Since 1986, Limar has been building cycling helmets for pros around the world. Located in Bergamo, Italy the company has specialized in EPS shells for over 35 years and produces many of the world’s lightest helmets in the cycling market. Limar – The helmet specialist.