Southern California’s Kaenon sunglasses is happy to announce MLB All-Star third baseman, Justin Turner, has joined Kaenon in the unique dual role of vested partner and athlete ambassador. Turner has been seen wearing Kaenon for years, going back to his early days with the Dodgers, making his new partnership a synergistic and authentic endeavor on multiple levels.
Turner’s partnership with Kaenon, co-orchestrated between Kaenon brand director Brent Bearden, and Turner’s representation, VaynerSports Co-CEO, and certified MLB agent Greg Genske and team, represents a unique dynamic for athletes and the brands they support. As a vested partner in Kaenon, Turner will be connected to the company’s financial success beyond the traditional brand-and-athlete endorsement deal. In addition to helping design signature products, Turner’s partnership with the Kaenon brand will also involve product seeding responsibilities, social media activations, and activities aimed to elevate the brand’s awareness at the retail level.
“I’m very excited about my partnership with Kaenon. I’ve worn their sunglasses for years, and the importance of a quality of a lens, both on and off the field, is something many people don’t realize when it comes to eyewear. Kaenon lenses are the best I’ve ever played in,” commented Turner.
Founded in Orange County, California, Kaenon has made a name for itself through its unique style, innovative frame construction, and superior polarized lens design. Its SR-91 Ultra lens, which Turner has been seen wearing on-field during games, is a fraction of the weight of glass lenses, stronger than polycarbonate, and provides superior color separation critical for tracing a baseball during on-field play.
Turner is a two-time All-Star, World Series champion, and recipient of the 2022 Roberto Clemente Award for his philanthropic work with the Justin Turner Foundation, which he co-founded with his wife, Kourtney. Turner is also a Southern California native, making his connection to the Kaenon brand even more genuine.
“Justin’s on-field accomplishments and off-field achievements make him a great partner for the Kaenon brand. He’s been seen wearing Kaenon for years before we even approached him about partnering together, making our collaboration as authentic as it gets,” commented Brent Bearden, Brand Director for Kaenon. “Not only is he a great player, but his multiple nominations for the Roberto Clemente Award for his philanthropic work off the field speaks volumes about his character. As a partner in the brand, not just a paid ambassador, Justin will be a huge help in taking us to the next level.”
Turner’s multi-frame signature collection is expected to make its way to Kaenon retail supporters Summer 2023. Until then, he can be seen wearing the Arcata SR on-field and the Venice during more casual pursuits.
The new Kaenon Essentials collection is front-and-center on its website now at www.kaenon.com and available at better eyewear retailers nationwide.
Kaenon emerged in 2001 from an intense passion and a clear desire to create eyewear without compromise. Determined to create something clearly better than the industry standard, Kaenon’s sunglasses utilize its SR-91 proprietary polarized lens design and innovative frame constructions to create products without compromise. With unique, California-inspired style, Kaenon has fast become a go-to for sunglasses that blend comfort, performance, and style.
VaynerSports is a full-service talent representation and brand consulting agency with offices in New York, Los Angeles, Chicago and Dallas. VS provides contemporary and innovative career management services for professional and collegiate athletes in football, baseball, combat and gaming. VS Consulting creates innovative marketing solutions for companies seeking to accomplish their brand and business objectives through sports. For more information, please visit www.vaynersports.com.