Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled materials, is pleased to announce the promotion of Elyse Cornett to Brand Marketing Manager. Cornett will be responsible for developing and executing marketing strategies that align with Nomadix’s brand positioning and mission.
“Elyse’s enthusiasm and creativity are a spark for our social channels, as she partners with content creators and ambassadors to bring Nomadix to life for their audiences,” said Nomadix Co-Founder and CEO, Zack Helminiak. “I encourage everyone to watch what she does with the Nomadix brand in the coming months – I think we have a rising star on the team.”
Elyse joined the Nomadix team in May 2022, bringing her eight years of marketing experience to the brand. In her most recent role, she managed social media marketing for the company.
“I’m excited to step into the role of Brand Marketing Manager and honored to work with an incredibly creative and dedicated team,” said Cornett. “I’m eager to further inspire our audiences through authentic storytelling that empowers more sustainable and fulfilling life experiences.”
California-based Nomadix launched in 2015 with The Only Towel You Need® – a multi-purpose towel that performs for any activity, including travel, yoga, boating, and at the beach. Nomadix understands that the environmental footprint of the products people buy will have an impact on the planet that lasts longer than we will. A commitment to discovering durable, multi-purpose, responsibly manufactured solutions that will leave the planet better than we found it is part of its ethos – Own less. Do more. Nomadix is a member of 1% for The Planet and is Climate Neutral Certified. Today, Nomadix is carried in major retailers, including REI, West Marine, Boardriders, Public Lands, Bass Pro Shops, as well as hundreds of specialty outdoor, surf, and marine retailers around the United States. Visit www.nomadix.co for more information.