Outdoor Research (OR), the Seattle-based manufacturer of leading outdoor apparel and gear, has recently promoted long-time employee Geoff Potter to VP of Operations. Geoff has worked in planning and operations for nearly 12 years. In his new role, he will oversee supply chain logistics, demand planning, retail operations, and information systems for the company. 

Geoff Potter Courtesy of Outdoor Research

This restructuring will optimize team alignment and facilitate enhancements in operations and infrastructure systems. The promotion acknowledges Potter’s pivotal role in elevating the brand’s presence over the years and underscores the importance of maintaining operational excellence ahead of ongoing growth.

“Geoff’s active involvement in the ongoing modernization of operations at OR reinforces his commitment to driving efficiencies at the company, and we are grateful to have him at the helm of our business operations,” Barton said. “He’s proven he’s the right person to help lead the OR team to even greater efficiencies.”

Potter said, “I’m grateful for the team I work with on the operations side of Outdoor Research and to be recognized with this new role. The business landscape is changing rapidly, and we are determined to stay ahead of the curve.”

Potter’s promotion comes on the heels of the company’s moves to shore up executive leadership. OR hired Felix del Toro in October as Senior Vice President of Product, and Chris King and Kat Schoewe were promoted to VP roles in marketing and product, respectively, in Spring 2023.

About Outdoor Research

Since 1981, Outdoor Research has created trusted apparel, accessories, and equipment for you to thrive outside. Our award-winning outdoor gear is meticulously researched and tested for outdoor enthusiasts and military users around the globe. Grounded in our values of curiosity, passion, innovation, collaboration, and community, we strive to create space for all in the outdoors. For more information, visit www.outdoorresearch.com.