Editor’s note: Moosejaw’s new owner, Dick’s Sporting Goods, announced in September that it was shuttering most Moosejaw stores to focus on Dick’s outdoor retail concept Public Lands. This Salt Lake City store will remain open along with stores in Birmingham, Michigan, and Bentonville, Arkansas.
Moosejaw, a leading online and brick and mortar retailer specializing in outdoor gear and apparel, today announced it will open a new retail store in Salt Lake City near the trendy 9th and 9th neighborhood. Opening Saturday, October 21, 2023, at 470 South 900 East. It will be the retailer’s first location in Utah. A portion of Moosejaw brand sales from opening weekend will benefit Trails Foundation of Northern Utah (TFNU), which promotes, preserves and protects public pathways and trails throughout Northern Utah.
The 8,200 sq. foot store will offer gear, apparel and footwear for outdoor activities ranging from camping and climbing to skiing and biking, featuring leading brands like Arc’teryx, Black Diamond, Fjallraven, Mountain Hardwear, Marmot, Patagonia and The North Face. Moosejaw Gear Wizards will provide guidance for choosing the correct apparel and gear, advice on planning outdoor adventures, and full technical service for bikes, snowsports and more.
“The Salt Lake area is a uniquely active community with amazing access to the outdoors,” said Moosejaw CEO Eoin Comerford. “We are excited to be part of this community of enthusiasts that share our passion. Our Grand Opening Fair will be full of outdoor fun and activities and we look forward to a busy weekend.”
“Salt Lakers have an unrelenting passion for the outdoors and the new Moosejaw location could not be more perfectly situated for our community,” said Salt Lake City Mayor Erin Mendenhall. “This addition to our outdoor retail sector continues building upon a legacy of equipping outdoor enthusiasts.”
Weekend Festivities include:
● Grand Opening Fair on Saturday, October 21 will run from 9:00 a.m. to 8:00 p.m. Festivities will include morning coffee and donuts, fair games, gifts and raffle prizes from top brands, karaoke, a DJ, and custom Nalgene water bottles with free mystery gift cards for the first 100 customers. Guests can enjoy a photo booth from Utah Jive, along with brand activations and giveaways from Black Diamond, Fjallraven, Icebreaker, KEEN, Mammut, Mountain Hardwear, NEMO, Norrona, The North Face, Rab, Salomon, and Smartwool. The day will also feature trail etiquette education from Trails Foundation of Northern Utah.
● Self-Care Sunday on Sunday, October 22 will run from 10:00 a.m. to 2:00 p.m. and feature free yoga classes and health foods.
Beginning today, Moosejaw will also kick off a partnership and coat drive with One Warm Coat lasting through December 31, 2023. Customers can bring in a gently used, clean coat to the store and receive 20% off a new coat of their choice.
About Moosejaw: Founded in 1992, Moosejaw is a leading online active outdoor retailer with a large web presence as well as physical stores in Michigan, Illinois, Colorado, Kansas, Arkansas, Missouri and Utah. It carries more than 600 brands, including Patagonia, The North Face, Arc’teryx, Fjallraven, and Prana and includes an extensive assortment of apparel and gear for climbing, hiking, camping, snow sports, yoga, water sports and biking.