Outdoor & Sports Company Inc. (OSC), the North American arm of Outdoor & Sports Company Limited based in Manchester, UK, which brings its cutting edge and high performance British outdoor brands, including Mountain Equipment and Bridgedale, to discerning outdoor enthusiasts in the US and Canada, has named Bill Supple as Managing Director for North America.
“Both brands are innovators and leaders in their segments in Europe,” said Supple. “With all the work I’ve done in the background for Mountain Equipment over the past several years, I’m looking forward to putting that knowledge into action and building it and Bridgedale into market leaders here.”
In 2019 Supple joined OSC in a consulting capacity as Director of Brand and Business Development in the US for Mountain Equipment. In his new role, Supple will be responsible for overseeing all marketing, sales, and operational activities for Mountain Equipment apparel and gear and Bridgedale socks.
Prior to working as a consultant, Supple spent 17 years with Mammut, where he was the President and CEO of Mammut North America. Supple will continue to be based in Vermont.
At last November’s ISPO, the Mountain Equipment Oreus Jacket won the ISPO Award for Outstanding Performance. The Oreus was recognized for its innovative use of Mountain Equipment’s new Aetherm™ insulation technology. Aetherm uses a unique patented construction that pushes the limits of what is possible with insulation, creating a new performance benchmark. Multiple strands of 100% recycled polyester fibres are interlocked within a reflective layer to provide best-in-class warmth-to-weight, loft and packability.
Learn more about Mountain Equipment’s innovative, performance mountaineering gear and apparel at www.mountain-equipment.com.
About Mountain Equipment
Mountain Equipment has been a leader in Alpinism since 1961, with a philosophy centered around pursuing a raw, no-fuss, simple, and lightweight approach to both mountaineering and life. For Mountain Equipment, Alpinism isn’t just about how we climb, but about our approach to life and how we choose to live it.
Bridgedale is a global market leader in the manufacture of technical socks for walking, hiking, mountaineering, running, and skiing. Bridgedale is governed by three principles…Fit, FusionTech, and Guarantee. They have earned the trust of millions of customers and is sold in more than 40 countries around the world. Visit www.bridgedale.com