The brand is bringing the partnership to the next level with Skida as an official licensee of U.S. Ski & Snowboard, representing four athletes through Skida’s long-standing athlete program.

The technical team kit is to be worn during the 37th America’s Cup. 

Vans Snowboarding has partnered with the Dillon Ojo Lifeline Foundation to commemorate Ojo’s mission of providing greater accessibility in snowboarding with a free-to-use terrain park — and an action-packed opening celebration.

Murch joined Grassroots Outdoor Alliance in 2016 as the trade show producer for Grassroots Connect. She has been recognized as one of “The 20 Most Influential People in the Outdoor Industry” by Outside Business Journal. 

To celebrate the grand opening, REI granted $20,000 to local nonprofit partners Bike Athens and All Terrain Georgia.

Co-founded by snowboarder Travis Rice and MTB freerider Cam Zink, SENDY supports the buying, selling and renting of gear on one easy-to-use app.