Pinnacle Outdoor Group, a leading outdoor industry sales agency, announced the promotion of Sarah Maher to General Manager this week.

Maher has been operating in this new role since 2022 where she oversees strategic development and sales operations in addition to her role as the agency’s Vermont sales rep.

“Pinnacle will continue to do what we do best: bring maximum value to our vendor and retailer relationships while delivering best-in-class sales and servicing support,” said Maher.

Sarah Maher Courtesy of Pinnacle Outdoor Group

Maher joined Pinnacle Outdoor Group in 2008. She first discovered the outdoor industry in 2000 as a retail associate. Since her initial introduction to the industry, she’s held numerous positions including customer service, technical representative, and sales.

“The growth of our partners and our internal team has always come first,” said Hal Ellms, president of Pinnacle Outdoor Group. “Sarah is a top-tier professional, with unmatched knowledge of the workings of the outdoor industry.”

Pinnacle Outdoor Group works with leading outdoor brands including Darn Tough Vermont Socks, NEMO Equipment, Forsake Footwear, and Mountainsmith. Focused wholly on the growth of their brand partners, Pinnacle is known nationwide for the quality of their work, the longevity of their relationships, and the integrity of their team. Additional members of the Pinnacle Outdoor Group team are Ben Winter and Jason Cote. Together, the Pinnacle Outdoor Group has over 100 years of combined experience in the outdoor industry.

To learn more about Pinnacle Outdoor Group, please visit www.pinnacleoutdoorgroup.com.