Rab and Lowe Alpine, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today it has named Annalee Loomer as its U.S. Marketing Manager, marking a promotion for the outdoor industry veteran and a new role inside the company’s domestic marketing department.
Loomer was promoted from the position of Marketing Coordinator – a position she held for four years – and will now be responsible for all of the company’s marketing activities in the United States. She will report to Trudi Boswell, the UK-based Head of Marketing for Rab, Lowe Alpine, and their parent company, Equip. Loomer will continue to operate out of the company’s US office in Louisville, Colo.
Loomer first joined Rab as a Warranties Manager in 2018 after working in various management, sales and recreational guiding positions in the outdoor industry. She is originally from Wisconsin.
Annalee Loomer Courtesy of Rab
“I’m very excited for this opportunity, and it feels like a natural progression from where I started with the company and the responsibilities I currently have. I’ve spent so much time building relationships with partners and other people in the outdoor space, and
now there’s an opportunity to take full ownership of the direction of the department,” Loomer said. “Obviously we work very closely with our team in the UK, but this new position allows us to better strategize about what’s best for the brand in the U.S. market, and invest more in the U.S. marketing team. Now we feel more ownership of what we can do and where we can go with the brand in the United States.”
Loomer’s promotion is the latest in a series of recent moves for Rab and Lowe Alpine, which named Adam Chamberlain as its new US Country Manager and promoted Jon Frederick to Group Marketing Director for Equip UK earlier this year.
“Building brand awareness while deepening our connection with our core customer base is a tall order, though absolutely mission critical for Rab/Lowe Alpine to achieve its goals,” Chamberlain said. “Annalee possesses the perfect blend of technical marketing skills, vision,and connection to the soul of our sports required to direct our US marketing programs, team members and best support our retail partners.”
About Equip Outdoor Technologies Ltd.
Equip Outdoor Technologies UK Ltd is an international business with the head office based in Derbyshire, UK. We are proud to own both the Rab and Lowe Alpine brands. We design exceptional products to meet the needs of our active customers. We encourage our teams to thrive and be part of our success. Our passion for the outdoors and adventurous spirit sets the foundation for what we do. We are proud to be a certified Climate Neutral Company and a Fair Wear Member since 2020. www.equipuk.com.
