Specialty outdoor retailer REI Co-op today announced Guillaume Ledieu has joined the company as vice president of foundation technology. The newly created role is focused on supporting the advancement of REI’s foundational business capabilities to drive operational efficiencies and effectiveness of its end-to-end value chain.
“Guillaume’s experience in helping companies transform will support our foundation team’s effort to continue their excellent work and to scale up to meet our cumulative business needs. This will enable the co-op’s ability to deliver complex, process-oriented change in an increasingly demanding space,” says Dan Shull, REI senior vice president, chief technology officer.
He was most recently vice president, business transformation at McCormick & Company where he led a global business transformation across enterprise functions including finance, order management, end-to-end supply chain, product lifecycle management and master data management. Prior to food manufacturing, he held leadership roles at Glatfelter and Black & Decker.
As a member of REI’s technology leadership, Ledieu will have oversight of the teams responsible for product flow, enterprise systems, technology management for product merchandising, and enterprise and domain architecture. He will also be part of the co-op’s corporate officers.
About the REI Co-op
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 187 locations in 42 states and the District of Columbia. If you can’t visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.