Effective immediately, Velocity Sales will begin managing our New England territory and account base for Reima USA. Velocity Sales has a 20-year history of servicing outdoor brands such as Marmot, Tubbs and Atlas Snowshoes, BioLite and Ignik. Velocity Sales is a team of specialty outdoor representatives made up of Principal Mike Schmidt, Bill Bruzzese and Brian Hamann

Courtesy of Reima USA

“Our team is looking forward to working closely with Reima and the New England customers”, said Mike Schmidt of Velocity Sales & Marketing. “Reima is a brand steeped in tradition, innovation and quality, all attributes that reflect our own values. The brand continues to be a proven leader and innovator in the children’s outdoor clothing & footwear categories and we’re eager to help Reima achieve its North American goals.”

Mike Laroche Sales. Based in Truckee, CA. will be covering our Southwest Region which includes California, Nevada and Arizona. Mike is an experienced professional with a deep-rooted passion for snow sports and the outdoor industry. Growing up in the Sierra Nevada mountains, he has cultivated his passion and knowledge both as an outdoor industry professional and active enthusiast. As a second-generation sales representative, Mike gained valuable insights and built strong relationships with retail partners throughout his career. Now, as a parent, he also understands the importance of having the right gear to ensure his children can fully enjoy the great outdoors regardless of varying conditions.

The Midwest region (both Eastlake & Westlake) will now be serviced by the Parallel 45 Sales Group with Principal Doug Scott and Sarah Krause in the Midwest, and Bryce Badley in the Great Lakes area. They have a strong track record in connecting brands with people, building like-minded outdoor communities, and believe organizations can be highly successful by focusing on more than just sales. Manufacturers and retail stores are more than their products. They are communities of people and businesses who come together around mutual interests, passions, or purpose.

We welcome all these great sales representatives into the Reima USA family and are excited for this next chapter as we push harder into servicing the North American specialty market.  Committed to bring ‘best in class’ service to all our outdoor retailers, we feel confident these new additions will do just that.” said Marc Cutilletta, Head of Reima North America.