Outdoor company North Point Brands, owner of Cheeky Fishing and Wingo Outdoors, welcomes RepYourWater and RepYourWild to its growing family of brands.

Courtesy of North Point Brands

The Colorado-based RepYourWater apparel brand has developed a passionate following of anglers who care about the rivers, lakes and shorelines they fish. The husband-and-wife co-founders, Garrison and Corinne Doctor, will bring their talents to all sectors of North Point Brands.

Since RepYourWater’s inception in 2011, the design-driven apparel and accessory company has focused its efforts on making outstanding apparel with authentic design and artwork, created by Garrison, while building a sustainable and cause-driven company. To date, RepYourWater and RepYourWild have donated more than $400,000 to conservation.

“We’re thrilled to join North Point Brands,” commented Corinne. “We have worked together through the years in different capacities and now that we have joined forces, we will make a bigger difference as brands committed to conservation, sustainability and our shared passions of outdoor pursuits.” 

Corinne will take her years of experience with sustainability, operations and product into her new role as Director of People, Process and Planet for North Point Brands. Meanwhile, Garrison will assume the role of Creative Director at North Point Brands, applying his skills as a practicing artist and designer. 

“Bringing together these four brands that are making great products for the right reasons is going to allow us as a team to elevate each brand individually,” commented Garrison.  “We’ve got big goals ahead.”  In addition to Corinne and Garrison, North Point Brands is retaining all employees at RepYourWater and RepYourWild.

“We could not be more pleased to welcome not only the brands of RepYourWater and RepYourWild, but also the incredibly skilled Corinne, Garrison, and all of their team,” said Ted Upton, North Point Brands CEO. “Our brands have similar values of making top tier product with forward thinking conservation and sustainability ethics.  We’re stronger together.”

The combined business will co-locate in its existing office spaces in Massachusetts and Colorado respectively. Normal business operations will continue uninterrupted.  

RepYourWater and RepYourWild are design-driven apparel brands dedicated to providing top quality gear for anglers, hunters and outdoor enthusiasts while inspiring exploration of the outdoors and conserving the resources we are privileged to use.

North Point Brands is the parent entity to outdoor brands Cheeky Fishing and Wingo Outdoors.  NPB seeks to expand its platform of fishing and outdoor products while emphasizing product innovation, customer service, and sustainability.