Skida and U.S. Ski & Snowboard are proud to announce a partnership for the 2022-23 winter season. Skida has long been connected to U.S Ski & Snowboard through Skida’s Athlete Collaboration Program, supporting several athletes over the years. They are excited to bring their partnership to the next level this season with Skida as an official licensee of U.S. Ski & Snowboard, representing four athletes through Skida’s long-standing athlete program – Paula Moltzan, Ryan Cochran-Siegle, Hannah Soar and Julia Kern.
Skida Headwear & Accessories, founded by Corinne Prevot in 2008, has deep roots in the ski community. Prevot founded Skida while attending Burke Mountain Academy and pursuing ski racing, which is where her inspiration for the whimsical and iconic Skida Nordic Hats originated. In the winter of 2008, Corinne Prevot picked up some patterned stretch fabrics at the May Store in Lyndonville, Vermont and made hats for her cross-country ski teammates and friends at Burke Mountain Academy. Soon the demand for her colorful hats grew, as did the variety of prints. As the buzz snowballed beyond the New England ski community, new products joined the line to keep everyone warm and colorful.
“Growing up in an elite athletic environment at Burke Mountain Academy, I was always inspired by the athletes who trained in the same spaces, whether older (Liz Stephen) or younger (Mikaela Shiffrin),” said Corrine Prevot. “I saw firsthand how much went into a year-round pursuit to get to the World Cup, which inspired our first athlete collaboration in 2009 with Liz Stephen. She picked out a unique print and a portion of its proceeds funded a summer training camp in Europe.”
As Skida grew, Prevot looked for ways to connect with the community where Skida grew its roots and created their Athlete program. The program began through supporting one nordic skier – a Vermont local and friend of the brand, Liz Stephen, who competed on the U.S. Cross Country Ski Team for more than a decade. Skida now supports athletes in many disciplines – with four of the five athletes in the program being U.S. Ski & Snowboard Team athletes. The goal of the program is to provide athletes meaningful support that can help fund training, travel and other expenses. Through Skida’s involvement with many U.S. Ski & Snowboard Team athletes over the years, the opportunity to become a formal partner of the organization felt like a perfect fit.
“This partnership with the U.S. Ski & Snowboard Team was rooted in this long-term connection with the athletes and now allows us to further partner with different aspects of the team,” said Prevot. “For example, clad in U.S. Ski Team logos, our new Neon Waves print was selected for the cross country coaches on the sidelines so their athletes can spot them in the feedzone and alongside the course!”
“U.S. Ski & Snowboard is proud to partner with such an authentic Vermont brand that supports athletes every step of the way,” said Tom Horrocks, U.S. Ski & Snowboard’s Director, Commercial Partnerships. “Most importantly, we’re excited to share in the athletic success of Julia, Paula, Ryan and Hannah as they compete on the FIS World Cup Tour and set their sights on the 2023 FIS World Ski Championships.”
Skida has launched four athlete collections thus far this year with US Ski Team Atheltes including Paula Moltzan’s latest #thepaulaproject print, Berry Patch, Ryan Cochran-Siegle’s RCS Collection, Ginny’s Way, Julia Kern’s #juliasjourney print, Sun Dial, and Hannah Soar’s print, Galaxy Groove.
Founded in 2008 by Corinne Prevot, Skida offers an assortment of outdoor accessories that are vessels for self-expression. We go to great lengths to lessen our impact, whether that’s through using scrap fabric to make new accessories or cutting our fabric in ways to best use every single bit.
Corinne brought Skida to Burlington, Vermont, surrounded herself with a fun-loving and hardworking team. Our office headquarters is home to our distribution, planning, design, and teamwork. Meanwhile, as production continues in northern Vermont, we continue to believe in our mission of local production, limited edition products, and a fresh perspective. We bring color into the outdoors. We strive for inclusivity and bringing people together through responsible practices and trustworthy products. We offer a range of products and prints to let personal expression shine. We are committed to creating an inclusive, motivated, and cheerful community. We’re here to listen, learn and invite. We create with our community in mind and pride ourselves on our Vermont roots.
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to fully funding the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.