Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has named Ryan Davis as its newest North American Sales Manager, tasking a proven industry veteran in charge of accelerating the company’s development in the snow and bike categories.

Courtesy of Sweet Protection

Davis joins Sweet Protection after nearly eight years with POC, a leader in the development of new protective technologies for cycling and snow sports. Davis most recently served as the Regional Sales Manager for the Western Region for POC, managing a team of 12 western region sales representatives. During his time in this role with POC, Davis oversaw POC’s relationship with 600 specialty retail dealers throughout the western region of the United States.

“We are super excited to welcome Ryan Davis to the Sweet Protection team as North American Sales Manager.  Ryan brings a wealth of experience that will enable us to accelerate our momentum in the snow category as well as establishing Sweet Protection in the bike category,” said Bob Donker, the General Manager for Active Brands North America. “We continue our commitment to delivering best in class products, and under Ryan’s direction we will obsess over the needs of our partners and consumers so everyone can live to play another day.”

Davis is based in Park City, Utah, but will spend much of his time in the new role traveling throughout the United States and Canadian provinces as Sweet Protection continues to grow its North American footprint.

“I’ve worked in the bike and ski industry for 25 years and have worked with many brands. As a father and a passionate bike and ski enthusiast, I have admired Sweet Protection and their mission ‘to create superior protection inspiring people to push their boundaries,” Davis said, “I’m excited to get to work with the amazing people at Sweet Protection, and our independent sales force, to grow the brand’s presence in the North American paddle and ski markets with a hyper focus on growing the bike segment.”

About Sweet Protection

Based out of the small village of Trysil, in the midst of the Norwegian wilderness and close to the mountains, the Sweet Protection crew has been developing helmets, eyewear, protection gear and technical clothing since 2000. The multi-award winning team of designers, skilled technicians and the amazing team of riders have pushed the envelope of what’s possible with functional equipment.