Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, announced today that it will open a Colorado flagship store in downtown Boulder on June 30th, marking the company’s latest move to expand its retail footprint by opening doors to customers in Colorado’s premier adventure town.
The new flagship store will be located on the city’s iconic Pearl Street Mall (1420 Pearl Street). TGR Boulder will offer a variety of the company’s acclaimed lifestyle apparel and optics, as well as an immersive brand experience on one of the busiest pedestrian malls in the country. The 2700-square-foot space — TGR’s largest brick-and-mortar store to date — will also offer a state-of-the-art theater to showcase TGR’s nearly 60 award-winning films. The retail store and theater will be available for community events and for hosted private gatherings.
“Colorado is near and dear to TGR as our largest market, with some of our most passionate fans. This state shows up every year, helping us sell out our annual snow and bike film tour stops each time we visit,” said TGR co-founder Steve Jones. “TGR is committed to our place among the other businesses on the Pearl Street Mall and to deepening our Colorado connections. We are thrilled to begin working with the community in Boulder.”
The new Colorado flagship store is a natural extension to the brand now in its 28th year of business. The addition of the world-class Boulder store brings the number of TGR brick-and-mortar retail locations up to six, and builds on the success of other popular outdoor destinations including Breckenridge, Colo., Bozeman, Mont., Park City, Utah, and Jackson Hole, Wyo.
“There are so many talented young athletes in Boulder, and we’re committed to developing this new store into a community hub where those young groms can some in, connect with friends, and get inspired by the TGR athletes who were just like them,” said TGR co-founder Todd Jones.
TGR’s new Colorado store will open its doors just in time for three shows by the legendary Dead and Company at nearby Folsom Field, July 1-3. To celebrate the store’s opening and the final Boulder shows for the jam band heroes, TGR will screen its 2019 film Fire on the Mountain, which features a soundtrack composed of purely Grateful Dead music and is narrated by NBA Hall of Famer and noted Grateful Dead fan Bill Walton. Fans will find TGR’s fully licensed collection of Grateful Dead apparel, hats, and hoodies available in store for the festivities.
The Boulder store will also feature an in-house movie theater that will fuel the stoke by broadcasting TGR’s classic films during store hours. The theater will be open to the public as well as made available for private rentals. For more info hosting an event, contact firstname.lastname@example.org.
Starting June 30th, the TGR Boulder store will be open daily, 10:00 AM to 8:00 PM. To learn more about TGR and to shop online, visit TetonGravity.com.
About Teton Gravity Research
Teton Gravity Research (TGR) is regarded as one of the world’s premier outdoor action, adventure, and lifestyle brands. TGR is known for original and branded content, lifestyle apparel and optics, and worldwide events. TGR’s best-in-class storytelling has captivated audiences for 27 years. With 50+ award-winning films, numerous television series, and national commercial spots, TGR delivers a global, multi-channel footprint. Teton Gravity Research is one of the fastest-growing outdoor media and lifestyle brands with a thriving millennial audience, award-winning multimedia film projects, a rapidly growing experiential platform, and unprecedented viral content. TGR is a proud member of the Surfrider Foundation, 1% For The Planet, BICEP, IMBA, and Protect Our Winters. For more information on TGR, visit TetonGravity.com.