Following the sold-out successes from its two previous product partnerships, Timex and The James Brand honor the iconic legacy and retro spirit of the TIMEX IRONMAN® watch in the latest capsule collaboration between the two brands.
The TIMEX IRONMAN® x James Brand Collection sports an amped-up colorway that stands out on the wrist and in the pocket, bringing a fun energy to everyday carry whether out for a run, hitting the trail, or heading into town. The three-piece collection includes the dynamic TIMEX IRONMAN® performance watch in vibrant, neon hues harkening back to its mid-1980s debut and is accompanied by color coordinating ultra-lightweight Redstone Knife designed for the outdoors and paired with a retro canvas wallet with hook and loop closure, both designed by The James Brand.
This newest iteration of the TIMEX IRONMAN® x The James Brand timepiece is equipped with a durable yet lightweight electric yellow resin case, accented by bright red buttons and paired with a #Tide™ sustainable teal fabric slip-thru strap made from upcycled, ocean-bound plastic that made its journey from waste to wrist. Designed to track performance, additional watch features include countdown timer, 30 lap memory stopwatch, customizable alarm, and INDIGLO® display. With an impressive 100m of water resistance, the TIMEX IRONMAN® x The James Brand watch is ready to face the elements of rain, mud, or a well-deserved post-adventure dip.
Best known for absolute performance and minimalist design in the realm of daily carry, The James Brand sought to connect what’s on the wrist with what’s in the pocket through its latest collaboration with Timex. “A watch says a lot about its wearer, and we often think of timepieces as the ‘first cousin’ to our EDC products,” said Ryan Coulter, founder of The James Brand. “We are interested in exploring the relationship between all of the things we carry and how they enable experiences by working together as a system,” he continued. Embracing this vision, the collaboration pushes the boundaries to create a watch that combines the classic heritage of the TIMEX IRONMAN® with the modern style of The James Brand, resulting in an awesome timepiece and accessories that are familiar yet entirely new.
About The James Brand
The James Brand was created in Portland, Oregon, in 2012 by a group of designers and adventurers who were looking to make something better. Based on the adage that if you can’t find what you want, you might have to make it yourself, we decided to put pen to paper and design something new: knives and everyday carry gear made with premium materials, a minimalist design aesthetic and clear attention to the details. We make modern things that are a better reflection of our values and lives. Modern, minimal everyday carry is what The James Brand is all about. For more on The James Brand, please visit www.thejamesbrand.com.
About Timex Group
Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group is a privately held company headquartered in Middlebury, Connecticut with multiple operating units and over 3,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of world class brands, including Timex, adidas, Ferragamo, Furla, Gc, Guess, Missoni, Nautica, Philipp Plein, Plein Sport, Ted Baker and Versace.