Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women+ adventurers, is excited to announce its partnership with METHOD Outdoor Collective, a full-service go-to-market sales agency based in Burlington, Vermont.
“Wild Rye is on a really exciting growth trajectory and we couldn’t be more thrilled to invest in this next phase by partnering with METHOD,” said Cassie Abel, Wild Rye CEO and Founder. “Wholesale has been a key part of our strategy since the beginning, so I’m excited to lean on Sasha’s decades of experience to deepen and grow our retail partnerships nationwide. METHOD has a proven track record with brands like Wild Rye, and we can’t wait to see what they’re able to accomplish starting with the FW24 sell-in season and for years to come.”
METHOD was founded by Sasha Dietschi-Cooper who comes with more than 20 years of implementing successful, record-leading go-to-market strategies for global lifestyle brands including Prana and Burton, two fellow B-Corporation apparel brands. Sasha will serve as a fractional VP of Sales for Wild Rye while METHOD’s Mia Magnotto will be the brand lead, leveraging her extensive knowledge and experience in the outdoor industry, bike and ski specifically, to take Wild Rye to the next level.
“When partnering with brands we focus heavily on core values and clearly differentiated products,” said Sasha Dietschi-Cooper, METHOD founder and principal. “Wild Rye’s playful, durable, sustainable product line paired with the brand’s emphasis on empowering women+ is perfectly aligned with our mission and we look forward to developing Wild Rye’s presence in North American specialty markets.”
Wild Rye will join several coveted outdoor brands in the METHOD portfolio such as Biolite, Bivo, Lifestraw, Spektrum Sports, Gnarly Nutrition, Heimplanet, and more.
Wild Rye’s can currently be found at select retail locations as well as nationwide retailers like REI, Title Nine, Evo and at wild-rye.com.
About Wild Rye
Founded in August 2016, Wild RyeTM brings beautiful and technical mountain apparel to all who identify as women, and aims to inspire confidence and get more women outside. Wild Rye apparel never compromises on fit, performance, and contemporary style and is committed to creating a welcoming and inclusive access point to the outdoors, cycling and snowsports, by building confidence and community, protecting the places we play. Wild Rye is proudly B-Corporation certified, Climate Neutral Certified, a member of 1% for the Planet and Wood River Trails Coalition Business, and a SheJumps partner. Wild Rye is a shape inclusive brand that celebrates all women and is continually working to improve both brand and product experience for consumers. Wild Rye products are designed and tested in its Sun Valley, Idaho mountain home and are available in specialty retailers across the country and REI, Title Nine and more. Learn more at wild-rye.com. @wild_rye