Reflective Apparel, which is known for making people visible with ANSI safety workwear, has launched WildSpark™ activewear, designed to keep runners, joggers and walkers visible in low-light urban settings from dusk to dawn. WildSpark reflective shirts for both men and women are now available wholesale to retailers nationwide.
More than 7,000 pedestrians in the United States were killed in incidents involving a motor vehicle in 2020, according to the Centers for Disease Control. That equates to one death every 75 minutes. Reflective Apparel hopes to help reduce this number to zero by making people more visible with reflective performance activewear.
“WildSpark really raises the safety standards for pedestrians. The same hi-vis safety-first thinking we’ve used to keep workers safe for more than 30 years is now helping to keep pedestrians safe with our reflective running shirts,” said Scott A. Corrao, president of Reflective Apparel. “We all know friends or family who have experienced a near miss, or even an injury, as a pedestrian. Danger knows no boundaries, so neither can safety. We believe that everyone should be visible and safe at all times. At the end of the day, we want to keep all people visible and safe.”
Whether someone is walking, jogging, cycling, skateboarding, running or participating in any other outdoor urban adventure, reflective safety gear is a must to be seen. The reflective patterns on WildSpark apparel appear brightly to drivers when a lightsource, such as headlights, hit the garment, turning the wearer into a shining beacon. Reflectivity is built into the fabric of the entire garment, maximizing visibility and making it easier for drivers to identify the wearer as human. Front and back all-over reflectivity makes runners more visible from any direction.
“Until you shine light on a WildSpark garment, you would assume it was just fashionable, performance apparel,” said Becky Keith, vice president of design and strategic accounts for Reflective Apparel. “Once a headlight hits the garment, the retro-reflective properties are immediately apparent, making the wearer highly visible even in extremely low-light situations.”
WildSpark activewear eliminates the need for clunky reflective vests and uncomfortable safety armbands, so runners can streamline their workout clothes. Unlike traditional activewear, which may include only small reflective details, WildSpark provides all-over reflectivity printed on the entire surface of the fabric. In addition to reflectivity, WildSpark shirts also feature:
- UPF 50+ Protection
- Breathable Fabric
- Mesh Underarm
- Snag Resistant
- Silverplus® Antimicrobial Wrinkle-Resistant Fabric
WildSpark hi-vis performance reflective running shirts are comfortable enough to wear all day so wearers can transition from day to night and stay visible in the dark.
“Our philosophy is, as long as you are going to wear performance apparel, it should be wildly reflective as well,” said Corrao. “Reflective gear doesn’t have to call attention to you when it isn’t wanted. We now have a solution to be comfortable, stylish and visible, all at the same time.”
For more information about WildSpark, visit www.sparkyourwildside.com.
Reflective Apparel manufactures a complete line of ANSI 107-2020 and CSA compliant garments. Originally founded in 1989 to support the public safety market’s need for nighttime reflectivity, Reflective Apparel was at the forefront of the ANSI standard for High Visibility. Reflective Apparel also brings the same safety-first thinking to performance comfort apparel with WildSpark™ high visibility reflective running shirts. For more information visit www.reflectiveapparel.com and www.sparkyourwildside.com.